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1-800 CONTACTS are famous for their high quality of services they offer to their clients. The brand understood the increasing use of mobile devices in the market. One of the reasons that it was trying to enhance was the online experience for mobile users. Thus, the company’s goal of creating a mobile-friendly website was to ensure that customers could easily access its services. They also used Google AdWords to advertise their brand in mobile friendly campaigns. This led to enhancement of mobile traffic, order value and sales from the mobile users. Now, let us turn our attention to the case study to have more information on this.
Objective
Enhance online customer experience for mobile device users.
Platforms
Mobile Website (mobile.1800CONTACTS.com)
Strategies Used
Mobile-optimized website design, location-based services (planned), mobile ad campaigns
Results
Increased mobile traffic, higher average order values, increased sales conversion rates on mobile.
Customers increasingly accessed the website through mobile devices, but the existing website wasn’t optimized for a smooth mobile experience.
Mobile-Optimized Website Development
Created a mobile-friendly website within four months.
Mobile User Experience Features:
Implemented features like click-to-call for one-click ordering, tappable content, larger text, optimized navigation menus, and faster-loading images.
Location-Based Services (planned):
Integrated location-based services to assist with finding nearby eye doctors (future development).
Mobile Ad Campaigns
Developed dedicated Google AdWords mobile ad campaigns with display and search elements
Launched a mobile-optimized website (mobile.1800CONTACTS.com) with features focused on user-friendliness and convenience for mobile users.
Increase in mobile traffic
Increase in average order value on mobile
Increase in sales percentage from smartphone users
increase in conversions (orders) on mobile
1-800 CONTACTS created a mobile website and incorporated features that are friendly to the users. This way the brand was able to effectively address the increasing mobile user traffic. This led to a great improvement in mobile interaction, enhanced sales conversion rates, and a firm stand on the issue of customer satisfaction.
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