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AirAsia MOVE, the travel application of AirAsia, was to boost flight sales and enhance the efficiency of the campaigns. The company wanted to increase its flight bookings, return on Ad Spend, flight searches and, more importantly, reduce the cost per flight search The company was able to do all this by running its usual photo Ad campaigns alongside an Advantage+ shopping campaign.
Objective
Increase flight bookings and improve campaign efficiency.
Platforms
Meta
Strategies Used
Advantage+ shopping campaigns, A/B testing
Results
6% increase in flight bookings, 5% increase in return on ad spend, 19% increase in flight searches, 16% lower cost per flight search.
Increasing flight bookings and optimizing campaign performance.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization
A/B Testing
Compared Advantage+ shopping campaign with usual photo ad campaign.
Incorporated Advantage+ shopping campaigns into overall campaign strategy.
Increase in flight bookings
Increase in return on ad spend
Increase in flight searches
Lower cost per flight search
In the case of AirAsia MOVE, it was possible to prove that Advantage+ shopping campaigns are efficient when it comes to increasing flight bookings and enhancing campaign performance. This way, by adding the usual photo ad campaigns with the Advantage+ shopping campaigns, the company experienced increased values of key performance indicators. This case study shows how testing and optimization are significant aspects of digital advertising.
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