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A case study is with AZADEA Group which is a lifestyle retail company and the goal was to enhance the performance of campaigns and sales through online platforms. Thus, by using the multi-objective approach and Meta’s Advantage+ shopping campaigns and Conversions API, the company increased online sales, search traffic, and campaign effectiveness.
Objective
Improve campaign performance and drive online sales.
Platforms
Meta
Strategies Used
Advantage+ shopping campaigns, Meta Conversions API, multi-objective campaign
Results
12% lift in Google paid traffic, 12% lift in Google organic search traffic, 28% lift in online purchases attributed to Meta ads.
Improving campaign performance and measuring the full impact of campaigns.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization.
Meta Conversions API
Implemented to improve conversion tracking and measurement.
Multi-Objective Campaign
Ran multiple campaigns with different objectives for broader reach.
Adopted Meta’s automated solutions and implemented Meta Conversions API for enhanced performance and measurement.
12% lift in Google paid traffic
12% lift in Google organic search traffic
Thus, AZADEA Group was able to prove the efficiency of Meta’s Advantage+ shopping campaigns and Conversions API to increase online sales and enhance campaign results. When used together with a multi-objective campaign strategy, the company was able to record a noticeable improvement in the KPIs. This particular case shows the need to use data to make decisions concerning the digital advertising and the need to calculate the effectiveness of the campaigns across the various platforms.
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