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The goal of Bacardi was to raise the popularity and consumption level of single malt whiskey brands on Amazon. Thus, the company managed to educate the consumers and engage them through a creative approach to a tasting session.
Objective
Increase brand awareness and sales for single malt whiskey brands.
Platforms
Amazon ads
Strategies Used
Interactive whiskey tasting experience, video ads, targeted audience strategy
Results
Increased brand awareness, sales of Bacardi whiskeys, significantly higher customer engagement with video ads.
Standing out in a competitive whiskey category and educating consumers about Bacardi’s single malt offerings.
Interactive Experience
Offered a live, virtual whiskey tasting event for customers to learn about the product.
Compelling Content
Utilized high-impact video ads to drive awareness and interest.
Data-Driven Targeting
Leveraged Amazon Ads insights to reach relevant audiences.
Introduced an innovative marketing approach to engage potential customers and educate them about Bacardi’s single malt whiskeys.
Increased brand awareness, sales, and customer engagement
Demonstrating the effectiveness of interactive experiences
The whiskey tasting interactive campaign was another example of the possible creativity that can be used in Amazon Ads by Bacardi. Thus, the company not only raised the awareness of its brands but also provided the consumer with an entertaining show as well as an informative lesson on whiskey production, which in turn would lead to sales of the company’s single malt whiskey brands. Marketing communication as illustrated in this paper should focus more on the audience and how the content can be delivered in a creative way.
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