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Coca-Cola wanted to increase their market share during the Christmas season in Italy and help Banco Alimentare, a food bank beneficiary. Thus, thanks to Amazon Ads and developing the digital platform, the company provided the successful campaign that would bring more sales, donations, and accessibility.
Objective
Increase Christmas market reach, raise donations for Banco Alimentare.
Platforms
Amazon.it, Amazon Ads
Strategies Used
Digital Christmas market, limited edition gift boxes, Amazon Ads solutions
Results
Sold out limited edition boxes within 3 days, funded 150,000 meals for Banco Alimentare.
Reaching customers outside major cities, overcoming pandemic limitations.
Pivoted to a digital Christmas market, offered exclusive gift boxes for online purchase, leveraged targeted advertising solutions.
Embraced a data-driven approach, prioritized online accessibility, and fostered a charitable element.
Increased reach, exceeded sales goals
Funded meals for those in need
The digital Christmas market campaign of Coca-Cola was a good example of how innovation and flexibility works. It was possible due to the cooperation with Amazon Ads, which eliminated geographical restrictions and pandemic obstacles. The success of the campaign proves that the internet-based advertising, appealing to the target audience, and charitable actions influence the customers favorably.
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