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A well-known company in the automotive lead generation business, Dealix, aimed to optimize the remarketing strategy and expand the advertising reach to different car models. Based on the experiences of applying Dynamic Remarketing, Dealix has saved time for creating advertisements, enlarged the volume of conversions and enhanced cost-effectiveness.
Objective
Optimize remarketing process, expand ad coverage, increase conversions, and reduce costs.
Platforms
Google Display Network
Strategies Used
Dynamic Remarketing
Results
10-15% growth in remarketing conversions, 40% improvement in CPA for dynamic mobile text ads, 97% increase in Google Display Network clicks from mobile text ads.
Time-consuming manual ad creation process for new vehicle models.
Dynamic Remarketing Implementation
Adopted Dynamic Remarketing to automate ad creation.
Campaign Optimization
Streamlined campaign structure and leveraged dynamic ad capabilities.
Shifted from manual ad creation to Dynamic Remarketing for remarketing campaigns.
Growth in remarketing conversions
Improvement in CPA for dynamic mobile text ads
Increase in Google Display Network clicks from mobile text ads
Reduced time spent on ad creation
Thus, Dynamic Remarketing allowed Dealix to enhance its remarketing strategy while reaching a greater audience and producing better outcomes. This paper illustrates the importance of automation in marketing tasks and its role in the expansion of the business.
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