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The clients of ELMO Talent Management Software aimed to grow awareness about their product and gain more customers in a saturated market. With the help of AdWords Search Network with Display Select the company has experienced a growth in the number of leads and the overall sales revenue with a better optimization of cost.
Objective
Increase brand visibility and acquire new customers.
Platforms
Google AdWords Search Network with Display Select
Strategies Used
Search and display advertising, keyword optimization
Results
40% lower cost-per-lead on display, 20% of leads from Display Select, 40% year-on-year revenue growth.
Limited brand awareness and competition from larger industry players.
Search and Display Combination
Utilized Search Network with Display Select to reach a wider audience.
Keyword Optimization
Focused on relevant keywords to attract potential customers.
Shifted marketing focus to online channels, particularly Google AdWords
Lower cost-per-lead on display compared to search
Leads generated from Display Select
Year-on-year revenue growth
Thus, ELMO Talent Management Software was able to achieve many objectives through AdWords Search Network with Display Select, including rapid business development and improved brand recognition.
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