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The Indian jewelry brand, Tanishq, wanted to understand the effectiveness of the digital campaigns for the consequent foot traffic in stores. Thus, Google’s store sales measurement solution has given the brand an idea of offline conversion with corresponding adjustments to the marketing strategies.
Objective
Measure offline sales driven by digital campaigns
Platforms
Google Ads
Strategies Used
Store sales measurement, Performance Max for store goals
Results
667X improvement in overall return on ad spend on store sales, 7% increase in offline sales.
Attributing offline sales to online campaigns.
Store Sales Measurement
Implemented Google’s store sales measurement solution.
Performance Max Optimization
Leveraged Performance Max for store goals campaigns.
Adopted a holistic measurement approach to evaluate digital campaign performance.
Improvement in overall return on ad spend on store sales
Increase in offline sales
With the help of the store sales measurement, Tanishq was able to prove that the strategies used in digital marketing can be enhanced. Thus, the brand received extensive information about the performance of the campaign and, as a result, realized vast growth in offline sales and return on investment.
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