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Tri, the Indonesian telco, wanted to increase the interaction with Gen Z in Ramadan. Thus, by using the data-driven creative and programmatic out-of-home advertising in Display & Video 360, Tri managed to raise brand awareness and generate considerable revenues.
Objective
Increase engagement with Gen Z audience during Ramadan.
Platforms
Google Display & Video 360
Strategies Used
Data-driven creatives, programmatic out-of-home advertising
Results
85.3 million YouTube views, 3.1% awareness lift, 3.5X revenue growth year-over-year.
Reaching and engaging Gen Z audiences effectively during Ramadan.
Data-Driven Creatives
Optimized creative content based on audience insights.
Programmatic Out-of-Home
Targeted Gen Z audiences in relevant locations.
Shifted focus to data-driven, personalized advertising and leveraged programmatic out-of-home for increased visibility.
YouTube views
Awareness lift
Revenue growth year-over-year
Having tried Display & Video 360, Tri managed to develop a great Ramadan campaign that would appeal to the Gen Z audience. As a result of integrating the creative and the strategic aspects of out-of-home placements with the support of data, Tri was able to obtain the desired outcomes and enhance its brand awareness.
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