{"id":41635,"date":"2026-05-20T06:29:10","date_gmt":"2026-05-20T06:29:10","guid":{"rendered":"https:\/\/adspyder.io\/blog\/?p=41635"},"modified":"2026-05-20T07:09:27","modified_gmt":"2026-05-20T07:09:27","slug":"how-long-do-ads-run","status":"publish","type":"post","link":"https:\/\/adspyder.io\/blog\/how-long-do-ads-run\/","title":{"rendered":"How Long Do Ads Run? AdSpyder Data Reveals Creative Lifespan by Platform – May 2026"},"content":{"rendered":"
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Ad Library Intelligence<\/span><\/div>\n

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Quick Answer<\/p>\n

Based on AdSpyder’s analysis of 24,650 ads across Google Search, YouTube, Meta, LinkedIn, Bing, and Display: 54% of ads are killed within 7 days, 22% reach 30+ days, and only 1 in 10 survives past 90 days. LinkedIn is the structural outlier at a 43.3-day median vs. under 5 days on every other platform. You can see exactly how long any competitor’s ad has been running inside the AdSpyder Ad Library<\/a>, which indexes 400M+ ads with first-seen and last-seen dates on every creative.<\/p>\n<\/div>\n

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Every media buyer has asked this question. You want to know if a competitor’s ad is still live or already dead, how fast you need to rotate your own creatives, and what a “winning” creative actually looks like in terms of run time. The internet gives you plenty of answers about how long it takes a campaign to work<\/em> \u2014 learning phases, algorithm warm-up, 3-month ramp-up timelines. That is a completely different question.<\/p>\n

The question no one has data on is: how long does a specific ad creative actually stay live before the advertiser kills it or rotates it out?<\/strong><\/p>\n

AdSpyder tracks first-seen and last-seen dates for every ad in the archive. We sampled 24,650 ads with usable date pairs across six platforms and measured the actual gap. What follows is the only published data set that answers this directly \u2014 broken down by platform, with a framework for using it in your own creative strategy. Data is current as of May 2026.<\/strong><\/p>\n

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24,650<\/p>\n

Ads sampled with date pairs<\/p>\n

AdSpyder platform data, May 2026<\/p>\n<\/div>\n

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54%<\/p>\n

Killed within 7 days<\/p>\n

AdSpyder platform data, May 2026<\/p>\n<\/div>\n

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22%<\/p>\n

Surviving 30+ days<\/p>\n

AdSpyder platform data, May 2026<\/p>\n<\/div>\n

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9.4%<\/p>\n

Surviving past 90 days<\/p>\n

AdSpyder platform data, May 2026<\/p>\n<\/div>\n<\/div>\n

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400M+ ads. 10 platforms. First-seen and last-seen on every creative.<\/p>\n

See exactly how long competitors’ ads have been running \u2014 and which ones are still live right now.<\/p>\n

Explore the Ad Library Free \u2192<\/a><\/p>\n<\/div>\n

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In This Article<\/p>\n

Why This Question Is Different<\/a>
\nPlatform-by-Platform Data<\/a>
\nThe 3-Cohort Framework<\/a>
\nThe LinkedIn Outlier<\/a>
\nLongest-Running Ads<\/a>
\nRotation Strategy by Platform<\/a>
\nMistakes to Avoid<\/a>
\nAdSpyder Workflow<\/a>
\nChecklist<\/a>
\nFAQ<\/a><\/div>\n<\/div>\n
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Why “How Long Do Ads Take to Work?” Is Not the Question You Should Be Asking<\/h2>\n

Every agency blog that ranks for this topic is answering the wrong question. They tell you Google Ads needs 3 months to mature. Meta’s learning phase takes one to two weeks. These are correct facts about platform algorithm warm-up. They have nothing to do with how long individual ad creatives stay live.<\/p>\n

The distinction matters because the questions you actually need answered are about creatives, not campaigns:<\/p>\n