{"id":41715,"date":"2026-05-25T10:15:08","date_gmt":"2026-05-25T10:15:08","guid":{"rendered":"https:\/\/adspyder.io\/blog\/?p=41715"},"modified":"2026-05-25T10:25:27","modified_gmt":"2026-05-25T10:25:27","slug":"which-industries-run-most-ads","status":"publish","type":"post","link":"https:\/\/adspyder.io\/blog\/which-industries-run-most-ads\/","title":{"rendered":"Which Industries Run the Most Ads? AdSpyder Data Across 150+ Countries | Updated May 2026"},"content":{"rendered":"<div style=\"max-width: 860px; margin: 0 auto; padding: 16px 16px 60px 16px; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, Arial, sans-serif; color: #111827; line-height: 1.65; background: #ffffff; font-size: 18px;\">\n<div style=\"margin: 0 0 14px 0;\"><span style=\"display: inline-block; background: #fff3eb; color: #ff711e; padding: 4px 14px; border-radius: 999px; font-size: 13px; font-weight: 800; text-transform: uppercase; letter-spacing: 0.6px;\">AdSpyder Original \u00b7 Data Study<\/span><\/div>\n<p><!-- QUICK ANSWER --><\/p>\n<div style=\"background: #fff8f3; border-left: 5px solid #ff711e; border-radius: 10px; padding: 20px 24px; margin: 0 0 34px 0;\">\n<p style=\"margin: 0 0 6px 0; font-size: 13px; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; color: #ff711e;\">Quick Answer<\/p>\n<p style=\"margin: 0; font-size: 16px; line-height: 1.65; color: #374151;\">Based on AdSpyder&#8217;s analysis of <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/ad-library\/\">364M+ real ads across 10 platforms<\/a>, ecommerce and marketplaces run the most ads globally. On Google Search, Amazon alone accounts for ~5 million ads. On Meta, Business &amp; Local Services leads with 1.06M ads, followed by Healthcare &amp; Beauty (917k), Ecommerce (533k), Publishing &amp; Media (518k), and Fashion &amp; Apparel (458k). This is ad volume data \u2014 actual indexed creatives across 150+ countries \u2014 not projected spend. Source: AdSpyder platform data, May 2026.<\/p>\n<\/div>\n<p><!-- INTRO --><\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">Most &#8220;ad spend by industry&#8221; reports tell you how many dollars each sector is projected to spend. They&#8217;re built from financial filings, surveys, and analyst estimates \u2014 and they can&#8217;t tell you which industries are actually running the most ads right now, on which platforms, or in which countries.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">This report is different. AdSpyder indexed <strong style=\"color: #111827;\">364 million+ real ad creatives<\/strong> across Google Search, Meta, Amazon, YouTube, LinkedIn, TikTok, Bing, Display, and Google Shopping \u2014 then measured which industries dominate each platform by actual ad count, across 150+ countries.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 28px 0;\">No projections. No surveys. Just the ads themselves \u2014 who&#8217;s running them, where, and in what format. This data is not available anywhere else.<\/p>\n<p><!-- TABLE OF CONTENTS --><\/p>\n<div style=\"background: #fafafa; border: 1px solid #e5e7eb; border-radius: 16px; padding: 24px 28px; margin: 0 0 40px 0;\">\n<p style=\"margin: 0 0 16px 0; font-size: 14px; font-weight: 800; text-transform: uppercase; letter-spacing: 0.06em; color: #111827;\">In This Report<\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 10px;\"><a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#methodology\">Data &amp; Methodology<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#meta-rankings\">Top Industries on Meta<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#google-search\">Google Search Leaders<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#countries\">Country Breakdown<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#format\">Format by Industry<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#intensity\">Ad Intensity<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#outliers\">Surprising Outliers<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#live-2026\">Live Meta Feed<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#workflow\">How to Use This Data<\/a><br \/>\n<a style=\"border: 1px solid #e5e7eb; border-radius: 999px; background: #ffffff; font-size: 14px; padding: 7px 16px; text-decoration: none; color: #374151; font-weight: 500;\" href=\"#faq\">FAQ<\/a><\/div>\n<\/div>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- METHODOLOGY --><\/p>\n<h2 id=\"methodology\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 16px 0; line-height: 1.3;\">Data &amp; Methodology<\/h2>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">All numbers in this report come from AdSpyder&#8217;s ad archive (May 2026). The dataset covers 364 million+ indexed ad creatives across 10 platforms. &#8220;Ad count&#8221; means total indexed creatives, not impressions or media spend.<\/p>\n<div style=\"background: #eff6ff; border: 1px solid #bfdbfe; border-radius: 12px; padding: 18px 22px; margin: 0 0 16px 0;\">\n<p style=\"margin: 0 0 6px 0; font-size: 11px; font-weight: 900; text-transform: uppercase; letter-spacing: 0.7px; color: #1d4ed8;\">Important note on industry classification<\/p>\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #374151;\"><strong style=\"color: #111827;\">Meta is the only platform<\/strong> that tags advertisers with a structured industry category (its <em>pageCategory<\/em> field). For all other platforms \u2014 Google Search, Amazon, Bing, YouTube, LinkedIn \u2014 there is no platform-level industry tag. We group top advertiser domains into broad verticals as a proxy. Those groupings are clearly labelled throughout this report.<\/p>\n<\/div>\n<div style=\"background: #fff7ed; border: 1px solid #fed7aa; border-radius: 12px; padding: 18px 22px; margin: 0 0 32px 0;\">\n<p style=\"margin: 0 0 6px 0; font-size: 11px; font-weight: 900; text-transform: uppercase; letter-spacing: 0.7px; color: #ea580c;\">Ad volume \u2260 ad spend<\/p>\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #374151;\">A sector can run many low-budget creative tests while another runs fewer campaigns with much larger media budgets. Ad volume is the best publicly-measurable signal of competitive activity intensity \u2014 not a direct measure of dollars spent.<\/p>\n<\/div>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- META RANKINGS --><\/p>\n<h2 id=\"meta-rankings\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 8px 0; line-height: 1.3;\">Top Industries by Ad Volume on Meta (Facebook &amp; Instagram)<\/h2>\n<p style=\"font-size: 14px; color: #6b7280; margin: 0 0 20px 0;\">43.9 million Meta ads \u00b7 advertiser pageCategory field \u00b7 AdSpyder Ad Library, May 2026<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">Meta is the strongest source for structured industry analysis because its advertiser pages carry a category label. The numbers below group Meta&#8217;s raw category labels (like <em>health\/beauty<\/em>, <em>clothing (brand)<\/em>, <em>financial service<\/em>) into broader verticals for readability.<\/p>\n<p><!-- STAT CARDS TOP 3 --><\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 14px; margin: 0 0 10px 0;\">\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 160px; flex: 1;\">\n<p style=\"margin: 0 0 4px 0; font-size: 34px; font-weight: 900; color: #ff711e; line-height: 1;\">#1<\/p>\n<p style=\"margin: 0 0 4px 0; font-size: 17px; font-weight: 800; color: #111827;\">Business &amp; Local Services<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 28px; font-weight: 900; color: #ff711e; line-height: 1.1;\">1.06M ads<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">178,409 distinct advertisers<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 160px; flex: 1;\">\n<p style=\"margin: 0 0 4px 0; font-size: 34px; font-weight: 900; color: #ff711e; line-height: 1;\">#2<\/p>\n<p style=\"margin: 0 0 4px 0; font-size: 17px; font-weight: 800; color: #111827;\">Healthcare &amp; Beauty<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 28px; font-weight: 900; color: #ff711e; line-height: 1.1;\">917k ads<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">67,306 distinct advertisers<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 160px; flex: 1;\">\n<p style=\"margin: 0 0 4px 0; font-size: 34px; font-weight: 900; color: #ff711e; line-height: 1;\">#3<\/p>\n<p style=\"margin: 0 0 4px 0; font-size: 17px; font-weight: 800; color: #111827;\">Ecommerce &amp; Marketplaces<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 28px; font-weight: 900; color: #ff711e; line-height: 1.1;\">533k ads<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">49,965 distinct advertisers<\/p>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 20px 0;\">Source: AdSpyder Meta (Facebook &amp; Instagram) Ads archive, pageCategory analysis, May 2026.<\/p>\n<p><!-- FULL META TABLE --><\/p>\n<div style=\"overflow-x: auto; border: 1px solid #e5e7eb; border-radius: 14px; margin: 0 0 8px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 16px;\">\n<thead>\n<tr style=\"background: #fff3eb;\">\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Rank<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Industry Vertical<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Total Ads<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Distinct Advertisers<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Raw Meta Labels<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">1<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Business &amp; Local Services<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">1,057,879<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">178,409<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">business, local business<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">2<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Healthcare &amp; Beauty<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">916,651<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">67,306<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">health\/beauty, health &amp; wellness website, medical service<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">3<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Ecommerce &amp; Marketplaces<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">532,964<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">49,965<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">shopping, retail company<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">4<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Publishing &amp; Media<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">518,450<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">14,907<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">book, media\/news company<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">5<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Fashion &amp; Apparel<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">458,426<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">43,729<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">clothing (brand), jewelry\/watches<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">6<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Education &amp; EdTech<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">409,222<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">20,730<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">education, education website, school<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">7<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Creator Economy<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">384,256<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">34,185+<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">digital creator, public figure, entrepreneur<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">8<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">SaaS &amp; Productivity<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">352,489<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">25,700+<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">internet company, app page, software<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">9<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Real Estate<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">315,297<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">74,570<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #6b7280; font-size: 14px;\">real estate<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; font-weight: 900; color: #ff711e;\">10<\/td>\n<td style=\"padding: 13px 16px; font-weight: bold; color: #111827;\">Finance &amp; Insurance<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">208,957<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">29,255<\/td>\n<td style=\"padding: 13px 16px; color: #6b7280; font-size: 14px;\">financial service<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 20px 0;\">Source: AdSpyder Meta (Facebook &amp; Instagram) Ads archive \u2014 advertiser pageCategory analysis, May 2026. 43.9M total ads. Meta&#8217;s pageCategory field is populated on a subset of historical ads; counts represent a confirmed floor, not a ceiling.<\/p>\n<div style=\"background: #f0fdf4; border: 1px solid #bbf7d0; border-radius: 12px; padding: 18px 22px; margin: 0 0 40px 0;\">\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #374151;\"><strong style=\"color: #166534;\">What this means for agencies:<\/strong> On Meta, B2C verticals dominate the top 5 \u2014 business services, healthcare\/beauty, fashion, ecommerce, publishing. Finance and SaaS are both below rank 8. Those industries are not underadvertising; they&#8217;re spending on Google Search and LinkedIn instead. Don&#8217;t benchmark a SaaS client against a healthcare brand&#8217;s Meta volume.<\/p>\n<\/div>\n<p><!-- MID-BLOG CTA --><\/p>\n<div style=\"background: linear-gradient(135deg, #111827 0%, #1e1209 100%); border-radius: 16px; padding: 28px 32px; margin: 0 0 40px 0;\">\n<p style=\"margin: 0 0 8px 0; font-size: 20px; font-weight: 800; color: #ffffff; line-height: 1.3;\">Explore What Your Industry Competitors Are Running Right Now<\/p>\n<p style=\"margin: 0 0 20px 0; font-size: 15px; color: #d1d5db; line-height: 1.6;\">Search 364M+ ads across Google, Meta, Amazon, YouTube, LinkedIn, TikTok and more. Filter by domain, keyword, country, platform, and date range.<\/p>\n<p><a style=\"display: inline-block; background: #ff711e; color: #ffffff; font-weight: 800; border-radius: 10px; padding: 13px 28px; text-decoration: none; font-size: 15px;\" href=\"https:\/\/adspyder.io\/ad-library\/\">Try AdSpyder Free \u2192<\/a><\/p>\n<\/div>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- GOOGLE SEARCH --><\/p>\n<h2 id=\"google-search\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 8px 0; line-height: 1.3;\">Top Industries on Google Search Ads<\/h2>\n<p style=\"font-size: 14px; color: #6b7280; margin: 0 0 20px 0;\">164.7 million Google Search ads \u00b7 top advertiser domain analysis \u00b7 AdSpyder Ad Library, May 2026<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">Google Search doesn&#8217;t carry a structured advertiser-industry field. We ranked the top advertiser domains in AdSpyder&#8217;s 164.7 million Google Search ad archive, excluded Google&#8217;s own redirect domains (googleadservices.com, google.com) and lead-gen aggregators, then grouped the remaining advertisers into verticals.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 20px 0;\">The result is unambiguous. E-commerce dominates paid search by a wide margin.<\/p>\n<div style=\"overflow-x: auto; border: 1px solid #e5e7eb; border-radius: 14px; margin: 0 0 8px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 16px;\">\n<thead>\n<tr style=\"background: #fff3eb;\">\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Industry<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Est. Share of Top 50<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Key Advertisers (domain)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Ecommerce &amp; Marketplaces<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">~50%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151; font-size: 15px;\">Amazon (8 TLDs, ~5M ads), MercadoLibre, Trendyol, Etsy, eBay, Alibaba, Wayfair, Flipkart<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Travel &amp; Hospitality<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">~12%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151; font-size: 15px;\">Booking.com (1.16M ads), Agoda (329k), Expedia (265k), Viator (170k)<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">SaaS &amp; Productivity<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">~10%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151; font-size: 15px;\">Udemy (469k), Canva (223k), Adobe (199k), Grammarly (187k), Fiverr (155k)<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Streaming &amp; Entertainment<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">~6%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151; font-size: 15px;\">Disney+ (209k), Prime Video (196k), Paramount+ (175k), HBO Max (158k)<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; font-weight: bold; color: #111827;\">Fashion &amp; Apparel<\/td>\n<td style=\"padding: 13px 16px; font-weight: 800; color: #ff711e;\">~6%<\/td>\n<td style=\"padding: 13px 16px; color: #374151; font-size: 15px;\">ASOS (425k), Nike (264k), Farfetch (172k)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 16px 0;\">Source: AdSpyder Google Search Ads archive \u2014 top advertiser domain analysis, May 2026. Industry groupings are domain-to-vertical mapping, not platform-tagged classification.<\/p>\n<div style=\"background: #fff7ed; border: 1px solid #fed7aa; border-radius: 12px; padding: 18px 22px; margin: 0 0 16px 0;\">\n<p style=\"margin: 0 0 6px 0; font-size: 11px; font-weight: 900; text-transform: uppercase; letter-spacing: 0.7px; color: #ea580c;\">The streaming industry surprise<\/p>\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #374151;\">Disney+, Prime Video, Paramount+, and HBO Max together account for ~737k indexed Google Search ads. Four entertainment brands sit in the same ad-volume tier as Canva and Grammarly. Streaming is one of the heaviest Google Search industries \u2014 yet most competitive intelligence guides don&#8217;t include it.<\/p>\n<\/div>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 16px 0;\">Shopping channels add another layer. AdSpyder&#8217;s <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/shopping-ads-spy\/\">Google Shopping Ads archive<\/a> indexes 94.9M product ads and the Amazon archive holds 21.2M Sponsored Ads. Together that&#8217;s over 116M product-led ad records \u2014 a separate, entirely ecommerce-dominated channel on top of paid search.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 40px 0;\">On Amazon specifically, the top brand categories are apparel and footwear \u2014 Nike, Adidas, Levi&#8217;s, SHEIN, Puma and Reebok all appear in the top 15 by brand-level ad count. Fashion dominates Amazon ads in a way it doesn&#8217;t on Google Search.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-41718 size-large\" src=\"https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-1024x341.webp\" alt=\"Top Industries on Google Search Ads\" width=\"1024\" height=\"341\" srcset=\"https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-200x67.webp 200w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-300x100.webp 300w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-400x133.webp 400w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-600x200.webp 600w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-768x256.webp 768w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-800x267.webp 800w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-1024x341.webp 1024w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-1200x400.webp 1200w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Top-Industries-on-Google-Search-Ads-1536x512.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- COUNTRY BREAKDOWN --><\/p>\n<h2 id=\"countries\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 8px 0; line-height: 1.3;\">Which Countries Run the Most Digital Ads?<\/h2>\n<p style=\"font-size: 14px; color: #6b7280; margin: 0 0 20px 0;\">Country-of-impression metadata across all platform archives \u00b7 AdSpyder Ad Library, May 2026<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">AdSpyder&#8217;s archive spans ads from <strong style=\"color: #111827;\">268 distinct countries on Google Search alone<\/strong>. The US, India, and UK appear in the top 5 on every platform. But the most important finding is one almost no industry report covers: Latin America&#8217;s ad volume is massive.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 20px 0;\">Argentina is the #2 country on Google Search with 15.7 million ads \u2014 9.5% of the entire archive, just behind the US at 16.3%. LATAM collectively (Argentina, Brazil, Mexico, Chile, Peru, Colombia) exceeds the US share on both Google Search and Meta.<\/p>\n<div style=\"overflow-x: auto; border: 1px solid #e5e7eb; border-radius: 14px; margin: 0 0 8px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 16px;\">\n<thead>\n<tr style=\"background: #fff3eb;\">\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Country<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Google Search<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Google Shopping<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Meta (Hist.)<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Amazon<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">LinkedIn<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">\ud83c\uddfa\ud83c\uddf8 United States<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#1 \u00b7 16.3%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#1 \u00b7 22.1%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#1 \u00b7 11.3%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#1 \u00b7 51.9%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#1 \u00b7 33.8%<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">\ud83c\udde6\ud83c\uddf7 Argentina<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">#2 \u00b7 9.5% \u2191<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#10 \u00b7 3.2%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#7 \u00b7 3.5%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">\ud83c\uddee\ud83c\uddf3 India<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#3 \u00b7 7.9%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#3 \u00b7 6.4%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#3 \u00b7 4.9%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#2 \u00b7 20.8%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">#2 \u00b7 22.6% \u2191<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">\ud83c\uddf9\ud83c\uddf7 Turkey<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#4 \u00b7 6.2%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">\ud83c\uddec\ud83c\udde7 United Kingdom<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#5 \u00b7 5.4%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#2 \u00b7 10.7%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#10 \u00b7 2.9%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#3 \u00b7 13.8%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#3 \u00b7 12.1%<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">\ud83c\udde7\ud83c\uddf7 Brazil<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#6 \u00b7 5.3%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#6 \u00b7 4.6%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">#5 \u00b7 4.1%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">\u2014<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; font-weight: bold; color: #111827;\">\ud83c\uddf2\ud83c\uddfd Mexico<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">#8 \u00b7 4.6%<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">#4 \u00b7 5.9%<\/td>\n<td style=\"padding: 13px 16px; font-weight: 800; color: #ff711e;\">#2 \u00b7 8.4% \u2191<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">\u2014<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 16px 0;\">Source: AdSpyder Ad Library \u2014 country-of-impression metadata, May 2026. &#8220;\u2014&#8221; = not in platform top 10 or data unavailable. \u2191 = notably higher rank than expected.<\/p>\n<div style=\"background: #f0fdf4; border: 1px solid #bbf7d0; border-radius: 12px; padding: 18px 22px; margin: 0 0 40px 0;\">\n<p style=\"margin: 0 0 6px 0; font-size: 11px; font-weight: 900; text-transform: uppercase; letter-spacing: 0.7px; color: #166534;\">India&#8217;s B2B advertising presence<\/p>\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #374151;\">India is #2 on LinkedIn ads at 22.6% \u2014 just behind the US at 33.8% and well ahead of the UK (12.1%). If your B2B brand isn&#8217;t running LinkedIn ads targeting India, you are absent from one of the platform&#8217;s two largest audiences. Explore <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/linkedin-ad-library\/\">LinkedIn ad activity by country in AdSpyder<\/a>.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-41720 size-large\" src=\"https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-1024x341.webp\" alt=\"Which Countries Run the Most Digital Ads?\" width=\"1024\" height=\"341\" srcset=\"https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-200x67.webp 200w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-300x100.webp 300w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-400x133.webp 400w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-600x200.webp 600w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-768x256.webp 768w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-800x267.webp 800w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-1024x341.webp 1024w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-1200x400.webp 1200w, https:\/\/adspyder.io\/blog\/wp-content\/uploads\/2026\/05\/Which-Countries-Run-the-Most-Digital-Ads-1536x512.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- FORMAT BY INDUSTRY --><\/p>\n<h2 id=\"format\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 8px 0; line-height: 1.3;\">Creative Format Changes by Industry<\/h2>\n<p style=\"font-size: 14px; color: #6b7280; margin: 0 0 20px 0;\">Meta historical archive \u00b7 image and video flag analysis across 43.9M ads \u00b7 AdSpyder, May 2026<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">High ad volume alone doesn&#8217;t tell the whole story. Each industry has a dominant format \u2014 and going against that default is either a deliberate differentiation move or a budget misallocation. The data below tells you which is the industry norm.<\/p>\n<div style=\"overflow-x: auto; border: 1px solid #e5e7eb; border-radius: 14px; margin: 0 0 8px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 16px;\">\n<thead>\n<tr style=\"background: #fff3eb;\">\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Industry<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Video %<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Image %<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Creative Lean<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #fff8f3;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Publishing &amp; Media (Books)<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 900; color: #ff711e;\">74.3%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">25.8%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #fee2e2; color: #991b1b; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">VIDEO-HEAVY<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Healthcare &amp; Beauty<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">54.3%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">46.9%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #fef3c7; color: #92400e; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">Slight video lean<\/span><\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Ecommerce &amp; Marketplaces<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">48.7%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">52.4%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dbeafe; color: #1e40af; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">Balanced<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Education &amp; EdTech<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">46.8%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">54.2%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dbeafe; color: #1e40af; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">Slight image lean<\/span><\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Finance &amp; Insurance<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">36.8%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">65.0%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">Image-heavy<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Fashion &amp; Apparel<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">35.8%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">65.5%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">Image-heavy<\/span><\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Consumer Electronics<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">39.4%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">61.5%<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">Image-heavy<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; font-weight: bold; color: #111827;\">Real Estate<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">33.5%<\/td>\n<td style=\"padding: 13px 16px; font-weight: 900; color: #ff711e;\">67.6%<\/td>\n<td style=\"padding: 13px 16px;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: 800; padding: 3px 10px; border-radius: 999px;\">IMAGE-HEAVY<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 20px 0;\">Source: AdSpyder Meta historical archive \u2014 pageCategory \u00d7 image\/video flag analysis, May 2026.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 40px 0;\">The practical implication: if you&#8217;re a finance advertiser running video-first creative on Meta, you&#8217;re going against what 65% of your industry does by default. Use the <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/facebook-ads-spy\/\">AdSpyder Facebook Ads Spy<\/a> to check whether your direct competitors match the industry benchmark, then decide whether to follow or break from it.<\/p>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- AD INTENSITY --><\/p>\n<h2 id=\"intensity\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 8px 0; line-height: 1.3;\">Ad Intensity: How Many Ads Does Each Industry Run Per Advertiser?<\/h2>\n<p style=\"font-size: 14px; color: #6b7280; margin: 0 0 20px 0;\">Meta historical archive \u00b7 distinct pageId per pageCategory \u00b7 AdSpyder, May 2026<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">Total ad count shows which industries generate the most volume. Ads per advertiser shows how intensively each individual participant in that industry advertises. The gap between them reveals two completely different competitive structures.<\/p>\n<p><!-- INTENSITY STAT CARDS --><\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 14px; margin: 0 0 10px 0;\">\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 160px; flex: 1;\">\n<p style=\"margin: 0 0 4px 0; font-size: 34px; font-weight: 900; color: #ff711e; line-height: 1;\">51.3<\/p>\n<p style=\"margin: 0 0 4px 0; font-size: 16px; font-weight: 800; color: #111827;\">Publishing &amp; Media<\/p>\n<p style=\"margin: 0; font-size: 14px; color: #374151;\">avg ads per advertiser \u2014 the highest intensity of any Meta vertical. 5,751 advertisers, 295k ads.<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 160px; flex: 1;\">\n<p style=\"margin: 0 0 4px 0; font-size: 34px; font-weight: 900; color: #ff711e; line-height: 1;\">26.9<\/p>\n<p style=\"margin: 0 0 4px 0; font-size: 16px; font-weight: 800; color: #111827;\">Retail &amp; Ecommerce<\/p>\n<p style=\"margin: 0; font-size: 14px; color: #374151;\">avg ads per advertiser. Retailers run many product, offer, and seasonal creative variants.<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 160px; flex: 1;\">\n<p style=\"margin: 0 0 4px 0; font-size: 34px; font-weight: 900; color: #ff711e; line-height: 1;\">4.2<\/p>\n<p style=\"margin: 0 0 4px 0; font-size: 16px; font-weight: 800; color: #111827;\">Real Estate<\/p>\n<p style=\"margin: 0; font-size: 14px; color: #374151;\">avg ads per advertiser. 74,570 distinct agents and firms, each with a tiny footprint.<\/p>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 20px 0;\">Source: AdSpyder Meta historical archive, May 2026.<\/p>\n<div style=\"overflow-x: auto; border: 1px solid #e5e7eb; border-radius: 14px; margin: 0 0 8px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 16px;\">\n<thead>\n<tr style=\"background: #fff3eb;\">\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Industry<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Total Ads<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Distinct Advertisers<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Avg Ads \/ Advertiser<\/th>\n<th style=\"padding: 14px 16px; text-align: left; font-weight: 800; color: #111827; border-bottom: 1px solid #e5e7eb;\">Structure<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Publishing &amp; Media<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">294,896<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">5,751<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">51.3<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #fee2e2; color: #991b1b; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Concentrated<\/span><\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Retail &amp; Ecommerce<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">155,230<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">5,776<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: 800; color: #ff711e;\">26.9<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #fee2e2; color: #991b1b; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Concentrated<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Fashion &amp; Apparel<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">359,853<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">43,729<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">8.2<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #fef9c3; color: #854d0e; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Mixed<\/span><\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Finance &amp; Insurance<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">208,957<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">29,255<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">7.1<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #fef9c3; color: #854d0e; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Mixed<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Healthcare &amp; Beauty<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">916,651<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">67,306<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">5.9<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Fragmented<\/span><\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; font-weight: bold; color: #111827;\">Business &amp; Local Services<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">1,057,879<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">178,409<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb; color: #374151;\">5.1<\/td>\n<td style=\"padding: 13px 16px; border-bottom: 1px solid #e5e7eb;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Fragmented<\/span><\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 13px 16px; font-weight: bold; color: #111827;\">Real Estate<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">315,297<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">74,570<\/td>\n<td style=\"padding: 13px 16px; color: #374151;\">4.2<\/td>\n<td style=\"padding: 13px 16px;\"><span style=\"background: #dcfce7; color: #166534; font-size: 13px; font-weight: bold; padding: 2px 8px; border-radius: 999px;\">Most Fragmented<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 16px 0;\">Source: AdSpyder Meta historical archive \u2014 pageCategory \u00d7 distinct pageId analysis, May 2026.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 40px 0;\">In a fragmented industry like real estate, a small team running 15\u201320 well-targeted ads can stand out because most competitors only run 4. In publishing or retail, where the benchmark is 27\u201351 ads per advertiser, creative volume is the competitive baseline \u2014 you need it just to be visible.<\/p>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- OUTLIERS --><\/p>\n<h2 id=\"outliers\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 16px 0; line-height: 1.3;\">Industries That Punch Above Their Weight<\/h2>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 20px 0;\">Some verticals have ad volume disproportionate to their economic size. Others are far smaller than you&#8217;d expect given their industry revenue. Here&#8217;s what the data actually shows.<\/p>\n<div style=\"display: flex; flex-direction: column; gap: 14px; margin: 0 0 40px 0;\">\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 20px 24px;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #991b1b; margin: 0 0 8px 0;\">\ud83d\udcda Publishing \u2014 The Most Intense Vertical<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Book publishers run <strong style=\"color: #111827;\">51 ads per advertiser<\/strong> \u2014 the highest ratio of any Meta category, despite being a relatively small industry by revenue. Every book launch generates dozens of creative variants across audiences, hooks, and formats. If you&#8217;re in publishing and not testing at this cadence, you&#8217;re below the category baseline.<\/p>\n<\/div>\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 20px 24px;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #991b1b; margin: 0 0 8px 0;\">\ud83c\udf93 Indian Education &amp; EdTech \u2014 The Most Under-Reported Story<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Education ads on Meta are <strong style=\"color: #111827;\">40x more common in India than in the US<\/strong> (where both country and category fields are populated). Udemy has 469,000 indexed Google Search ads \u2014 one of the top 15 advertisers in the entire 164.7M-ad archive. Domestika runs 342,000 Meta ads. Mindvalley is currently in the live Meta top 30 with 11,864 active ads. Indian EdTech is one of the most aggressive advertising categories anywhere.<\/p>\n<\/div>\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 20px 24px;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #991b1b; margin: 0 0 8px 0;\">\ud83c\udfe0 Real Estate \u2014 The Widest Long Tail<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Real estate has <strong style=\"color: #111827;\">74,570 distinct advertisers on Meta<\/strong> \u2014 more than any other category \u2014 yet each runs just 4.2 ads on average. The cumulative volume (315k ads) is large, but no single player dominates. Real estate is one of the few industries where a well-resourced individual advertiser can genuinely become the most visible player in a regional market.<\/p>\n<\/div>\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 20px 24px;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #991b1b; margin: 0 0 8px 0;\">\ud83e\udd16 Generative AI Tools \u2014 The 2026 New Entrant<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">ChatGPT currently sits at <strong style=\"color: #111827;\">#27 on AdSpyder&#8217;s live Meta feed<\/strong> with 4,606 active ads \u2014 the same volume tier as Booking.com and Farfetch. Shopify is #14 (7,031 ads), TikTok for Business is #13 (7,571 ads). Generative-AI tools have entered the same advertising-volume league as established global consumer brands. This is a 2026 development.<\/p>\n<\/div>\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 20px 24px;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #991b1b; margin: 0 0 8px 0;\">\ud83d\udcb0 Finance &amp; SaaS \u2014 Conspicuously Small on Meta<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Finance generates only 209k Meta ads and SaaS only 352k \u2014 well below healthcare (917k) or fashion (458k), despite both being trillion-dollar industries. These categories aren&#8217;t underadvertising. They over-index on Google Search and LinkedIn \u2014 intent-driven, professionally-targeted platforms that fit their buying cycles better than social.<\/p>\n<\/div>\n<\/div>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- LIVE META FEED --><\/p>\n<h2 id=\"live-2026\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 8px 0; line-height: 1.3;\">Who&#8217;s Running the Most Ads Right Now?<\/h2>\n<p style=\"font-size: 14px; color: #6b7280; margin: 0 0 20px 0;\">AdSpyder Meta real-time feed \u2014 rolling 30-90 day live window \u00b7 May 2026<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 18px 0;\">AdSpyder&#8217;s Meta real-time feed captures the live rolling window of active Facebook and Instagram ads. The top 5 advertisers by active ad count right now:<\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 14px; margin: 0 0 10px 0;\">\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 150px; flex: 1; text-align: center;\">\n<p style=\"margin: 0 0 2px 0; font-size: 26px; font-weight: 900; color: #ff711e; line-height: 1;\">12,677<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 15px; font-weight: 800; color: #111827;\">Myntra<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">Fashion \u00b7 #1<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 150px; flex: 1; text-align: center;\">\n<p style=\"margin: 0 0 2px 0; font-size: 26px; font-weight: 900; color: #ff711e; line-height: 1;\">11,864<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 15px; font-weight: 800; color: #111827;\">Mindvalley<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">Education \u00b7 #2<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 150px; flex: 1; text-align: center;\">\n<p style=\"margin: 0 0 2px 0; font-size: 26px; font-weight: 900; color: #ff711e; line-height: 1;\">10,603<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 15px; font-weight: 800; color: #111827;\">Flipkart<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">Ecommerce \u00b7 #4<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 150px; flex: 1; text-align: center;\">\n<p style=\"margin: 0 0 2px 0; font-size: 26px; font-weight: 900; color: #ff711e; line-height: 1;\">9,585<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 15px; font-weight: 800; color: #111827;\">Indira IVF<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">Healthcare \u00b7 #6<\/p>\n<\/div>\n<div style=\"background: #fff8f3; border: 1.5px solid #ffe8d6; border-radius: 14px; padding: 20px 24px; min-width: 150px; flex: 1; text-align: center;\">\n<p style=\"margin: 0 0 2px 0; font-size: 26px; font-weight: 900; color: #ff711e; line-height: 1;\">4,606<\/p>\n<p style=\"margin: 0 0 2px 0; font-size: 15px; font-weight: 800; color: #111827;\">ChatGPT<\/p>\n<p style=\"margin: 0; font-size: 13px; color: #6b7280;\">AI Tools \u00b7 #27<\/p>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #9ca3af; margin: 0 0 16px 0;\">Source: AdSpyder Meta real-time feed (rolling 30-90 day window), May 2026.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 16px 0;\">Three things stand out. First, <strong style=\"color: #111827;\">Indian brands dominate the live top 10<\/strong> \u2014 Myntra, Flipkart, Indira IVF, JioMart, and Swiggy Instamart all appear. Second, <strong style=\"color: #111827;\">food delivery is now a major advertising category<\/strong> \u2014 Uber Eats (#19), Pizza Hut (#20), and Swiggy Instamart (#22) are all running 5,500\u20135,800 active ads. Third, <strong style=\"color: #111827;\">generative-AI tools have arrived<\/strong> \u2014 ChatGPT at #27 is in the same tier as established travel and fashion brands.<\/p>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 40px 0;\">You can see the current live ad activity for any brand in AdSpyder&#8217;s <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/facebook-ads-spy\/\">Facebook Ads Spy<\/a> or <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/instagram-ads-spy\/\">Instagram Ads Spy<\/a>.<\/p>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- WORKFLOW --><\/p>\n<h2 id=\"workflow\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 16px 0; line-height: 1.3;\">How to Use This Data in Your Own Industry Research<\/h2>\n<p style=\"font-size: 18px; line-height: 1.7; color: #374151; margin: 0 0 20px 0;\">The rankings above give you the macro picture. Here is how to go from industry data to specific competitive intelligence using AdSpyder.<\/p>\n<div style=\"display: flex; align-items: flex-start; gap: 18px; margin: 0 0 16px 0; background: #ffffff; border: 1.5px solid #ffe8d6; border-radius: 16px; padding: 22px 24px;\">\n<div style=\"background: #ff711e; color: #ffffff; border-radius: 50%; width: 34px; height: 34px; display: flex; align-items: center; justify-content: center; font-weight: 900; font-size: 16px; flex-shrink: 0; margin-top: 4px;\">1<\/div>\n<div>\n<p style=\"font-size: 18px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Search your competitor&#8217;s domain<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Go to the <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/ad-library\/\">AdSpyder Ad Library<\/a> and enter your top competitor&#8217;s domain. Filter by platform and date range. You&#8217;ll see every ad they&#8217;ve run that AdSpyder has indexed \u2014 headlines, creatives, durations, countries targeted. For landing page strategy alongside ad volume, use <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/url-domain-analysis\/\">URL &amp; Domain Analysis<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 18px; margin: 0 0 16px 0; background: #ffffff; border: 1.5px solid #ffe8d6; border-radius: 16px; padding: 22px 24px;\">\n<div style=\"background: #ff711e; color: #ffffff; border-radius: 50%; width: 34px; height: 34px; display: flex; align-items: center; justify-content: center; font-weight: 900; font-size: 16px; flex-shrink: 0; margin-top: 4px;\">2<\/div>\n<div>\n<p style=\"font-size: 18px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Find what&#8217;s actually working \u2014 look at ad longevity<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Sort by first-seen date and identify ads running 30+ days. Across AdSpyder&#8217;s archive, only 8\u201340% of ads survive past 30 days depending on platform and format. An ad a competitor has run for 60+ days is almost certainly profitable \u2014 that&#8217;s the creative worth studying for angle, format, and headline structure.<\/p>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 18px; margin: 0 0 16px 0; background: #ffffff; border: 1.5px solid #ffe8d6; border-radius: 16px; padding: 22px 24px;\">\n<div style=\"background: #ff711e; color: #ffffff; border-radius: 50%; width: 34px; height: 34px; display: flex; align-items: center; justify-content: center; font-weight: 900; font-size: 16px; flex-shrink: 0; margin-top: 4px;\">3<\/div>\n<div>\n<p style=\"font-size: 18px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Compare format against your industry benchmark<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">Use the format benchmarks from this report. If your industry runs 65% image and your competitor is running 70% video, check how long those video ads have been running. Long-running = working. Short-lived = test they abandoned. Cross-reference using <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/google-ads-spy\/\">Google Ads Spy<\/a> and <a style=\"color: #ff711e; font-weight: 800; text-decoration: none;\" href=\"https:\/\/adspyder.io\/youtube-ads-spy\/\">YouTube Ads Spy<\/a> to see the same brand&#8217;s behaviour across channels.<\/p>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 18px; margin: 0 0 40px 0; background: #ffffff; border: 1.5px solid #ffe8d6; border-radius: 16px; padding: 22px 24px;\">\n<div style=\"background: #ff711e; color: #ffffff; border-radius: 50%; width: 34px; height: 34px; display: flex; align-items: center; justify-content: center; font-weight: 900; font-size: 16px; flex-shrink: 0; margin-top: 4px;\">4<\/div>\n<div>\n<p style=\"font-size: 18px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Set up ongoing competitor tracking<\/p>\n<p style=\"font-size: 16px; line-height: 1.65; color: #374151; margin: 0;\">One-off searches show you a snapshot. AdSpyder users currently track 3,687 competitors across 1,104 active projects \u2014 getting rolling updates on ad count, estimated CPC, and keyword changes. Once you&#8217;ve mapped your competitive landscape, add the key players to a project so you stop missing new launches.<\/p>\n<\/div>\n<\/div>\n<p><!-- FINAL CTA --><\/p>\n<div style=\"background: linear-gradient(135deg, #111827 0%, #1e1209 100%); border-radius: 16px; padding: 28px 32px; margin: 0 0 40px 0;\">\n<p style=\"margin: 0 0 8px 0; font-size: 20px; font-weight: 800; color: #ffffff; line-height: 1.3;\">Find the Most Active Advertisers in Your Industry<\/p>\n<p style=\"margin: 0 0 20px 0; font-size: 15px; color: #d1d5db; line-height: 1.6;\">Search 364M+ ads across Google, Meta, Amazon, YouTube, LinkedIn, TikTok and more. Filter by domain, keyword, country, platform, and date range. No credit card required.<\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 12px;\"><a style=\"display: inline-block; background: #ff711e; color: #ffffff; font-weight: 800; border-radius: 10px; padding: 13px 28px; text-decoration: none; font-size: 15px;\" href=\"https:\/\/adspyder.io\/ad-library\/\">Try AdSpyder Free \u2192<\/a><br \/>\n<a style=\"display: inline-block; background: transparent; color: #ffffff; font-weight: bold; border-radius: 10px; padding: 13px 28px; text-decoration: none; font-size: 15px; border: 1.5px solid rgba(255,255,255,0.25);\" href=\"https:\/\/adspyder.io\/facebook-ads-spy\/\">Explore Facebook Ads Spy<\/a><\/div>\n<p style=\"margin: 16px 0 0 0; font-size: 13px; color: #9ca3af;\">23,000+ registered users \u00b7 10 platforms \u00b7 150+ countries \u00b7 AdSpyder platform data, May 2026<\/p>\n<\/div>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- MISTAKES SECTION --><\/p>\n<h2 style=\"font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 16px 0; line-height: 1.3;\">Mistakes to Avoid When Reading Industry Ad Data<\/h2>\n<div style=\"display: flex; flex-wrap: wrap; gap: 14px; margin: 0 0 40px 0;\">\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 18px 20px; min-width: 220px; flex: 1;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Treating ad volume as exact spend<\/p>\n<p style=\"font-size: 15px; line-height: 1.6; color: #374151; margin: 0;\">Ad volume shows competitive activity, not media budget. Use it as an intensity signal, not a confirmed spend figure.<\/p>\n<\/div>\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 18px 20px; min-width: 220px; flex: 1;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Comparing industries across platforms without adjusting<\/p>\n<p style=\"font-size: 15px; line-height: 1.6; color: #374151; margin: 0;\">Finance&#8217;s low Meta volume isn&#8217;t weakness \u2014 it&#8217;s channel preference. Always compare platform to platform, not industry to industry across platforms.<\/p>\n<\/div>\n<div style=\"background: #fff5f5; border: 1.5px solid #fee2e2; border-radius: 12px; padding: 18px 20px; min-width: 220px; flex: 1;\">\n<p style=\"font-size: 15px; font-weight: 800; color: #111827; margin: 0 0 8px 0;\">Using one universal benchmark for all clients<\/p>\n<p style=\"font-size: 15px; line-height: 1.6; color: #374151; margin: 0;\">A real estate advertiser needs to be measured against 4.2 ads per advertiser. A fashion retailer&#8217;s benchmark is 8.2. The same number means different things in different verticals.<\/p>\n<\/div>\n<\/div>\n<hr style=\"border: none; border-top: 2px solid #f3f4f6; margin: 32px 0;\" \/>\n<p><!-- FAQ --><\/p>\n<h2 id=\"faq\" style=\"scroll-margin-top: 90px; font-size: 26px; font-weight: 800; color: #111827; margin: 0 0 20px 0; line-height: 1.3;\">Frequently Asked Questions<\/h2>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 10px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">Which industries spend most on ads? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">Based on ad volume from AdSpyder&#8217;s archive of 364M+ ads: ecommerce and marketplaces run the most ads globally. On Meta, Business &amp; Local Services leads (1.06M ads), followed by Healthcare &amp; Beauty (917k), Ecommerce (533k), Publishing &amp; Media (518k), and Fashion (458k). On Google Search, ecommerce dominates \u2014 Amazon alone accounts for ~5M ads across 8 country TLDs. Source: AdSpyder platform data, May 2026.<\/p>\n<\/details>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 10px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">Is ad volume the same as ad spend? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">No. Ad volume means the number of ads indexed or observed. Ad spend means the money paid to platforms for placement. A sector can run many low-budget creative tests while another runs fewer, far more expensive campaigns. Ad volume is the best publicly-measurable signal of competitive intensity \u2014 not a substitute for spend data.<\/p>\n<\/details>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 10px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">Which country runs the most digital ads? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">The US leads on every platform: 16.3% of Google Search, 22.1% of Shopping, 51.9% of Amazon, 33.8% of LinkedIn. India is #2 across Google Search, Shopping, Display, Amazon, and LinkedIn. The biggest surprise: Argentina is #2 on Google Search at 9.5% of the entire archive, and Latin America collectively (Argentina, Brazil, Mexico, Chile, Peru, Colombia) exceeds the US share on both Google Search and Meta. Source: AdSpyder Ad Library, May 2026.<\/p>\n<\/details>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 10px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">What industry spends most on Facebook and Instagram? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">By ad volume: Business &amp; Local Services leads with 1.06 million Meta ads (178k distinct advertisers), followed by Healthcare &amp; Beauty (917k), Ecommerce (533k), Publishing &amp; Media (518k), and Fashion (458k). Finance and SaaS are both below rank 8 on Meta \u2014 they over-index on Google Search and LinkedIn instead. Source: AdSpyder Meta archive, May 2026.<\/p>\n<\/details>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 10px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">Which industry uses video ads most? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">Book and publishing brands use video most at 74.3% of Meta ads. Healthcare &amp; Beauty follows at 54.3% video. Real estate is the most image-heavy at 67.6% image, followed by retail (68%), fashion (65.5%), and financial services (65%). Industry determines format choice more strongly than the platform itself. Source: AdSpyder Meta archive format analysis, May 2026.<\/p>\n<\/details>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 10px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">Is the education industry heavy on digital advertising? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">Yes. On Google Search, Udemy alone has 469,000 indexed ads \u2014 top 15 in the entire 164.7M-ad archive. On Meta, education runs 409k ads across 20,730 distinct advertisers. Education ads on Meta are 40x more common in India than the US. Mindvalley is in the current Meta live top 30 with 11,864 active ads. Indian EdTech is one of the most active and under-reported advertising categories globally. Source: AdSpyder platform data, May 2026.<\/p>\n<\/details>\n<details style=\"border: 1.5px solid #e5e7eb; border-radius: 12px; padding: 16px 18px; margin: 0 0 40px 0; overflow: hidden;\">\n<summary style=\"cursor: pointer; font-weight: 800; color: #111827; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center;\">How can agencies use industry ad-volume data? <span style=\"color: #ff711e; font-size: 20px; font-weight: 900; flex-shrink: 0; margin-left: 12px;\">+<\/span><\/summary>\n<p style=\"margin: 12px 0 0 0; font-size: 16px; color: #374151; line-height: 1.65;\">Agencies can use it to benchmark clients against their vertical (not against all advertisers), identify aggressive competitors, plan creative testing volume relative to the industry intensity metric, choose the right platforms by channel fit, and present concrete competitive context in strategy calls. The ads-per-advertiser benchmarks in this report give per-vertical targets that generic industry guides don&#8217;t provide.<\/p>\n<\/details>\n<p><!-- DATA SOURCE FOOTER --><\/p>\n<div style=\"background: #fafafa; border: 1px solid #e5e7eb; border-radius: 12px; padding: 18px 22px; margin-top: 16px;\">\n<p style=\"margin: 0; font-size: 13px; color: #6b7280; line-height: 1.65;\"><strong style=\"color: #374151;\">Data source:<\/strong> AdSpyder Ad Library \u2014 original analysis across 364M+ ads on 10 platform archives (Google Search, Google Shopping, Meta Facebook + Instagram historical + real-time, Amazon, Bing, Display, YouTube, LinkedIn, TikTok). Industry classification uses Meta&#8217;s native pageCategory field for Meta-specific tables; top-domain proxy grouping for Google Search and Amazon. All counts are indexed ad creatives, not impressions or spend. AdSpyder platform data.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AdSpyder Original \u00b7 Data Study Quick Answer Based on AdSpyder&#8217;s [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":41717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257,181,60,57],"tags":[],"class_list":["post-41715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-formats","category-ads-set-up","category-facebook-ads","category-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Industries Run the Most Ads? May 2026 Data Study<\/title>\n<meta name=\"description\" content=\"AdSpyder analyzed 364M+ real ads across Google, Meta &amp; Amazon to rank industries by actual ad volume. 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