Menu
Home Centre is one of the largest home furnishing stores with stores located across the Middle East and India, and the company wanted to enhance the effectiveness of the campaigns and thereby boost the sales. Thus, by categorizing the product catalog and using Meta’s Advantage+ shopping campaigns, the company was able to increase in-app and ecommerce purchases.
Objective
Optimize campaign performance and increase sales.
Platforms
Amazon
Strategies Used
Advantage+ shopping campaigns, product catalog segmentation, A/B testing
Results
1.13X more in-app purchases, 1.15X more ecommerce purchases, 11% lift in share of in-app purchases, 13% lift in share of ecommerce purchases.
Optimizing campaign performance and driving sales across a diverse product catalog.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization.
Product Catalog Segmentation
Divided product catalog into high and low average selling price segments.
A/B Testing
Compared segmented campaign with single campaign approach.
Implemented product catalog segmentation within Advantage+ shopping campaigns.
1.13X more in-app purchases, 1.15X more ecommerce purchases
11% lift in share of in-app purchases, 13% lift in share of ecommerce purchases.
To sum up, Home Centre was able to prove the efficiency of product catalog segmentation in Advantage+ shopping campaigns and contribute to the increase in sales and the enhancement of campaigns’ performance. Thus, the company was able to obtain a considerable increase in key performance indicators while targeting particular categories of products in ad creative. This case demonstrates the significance of two aspects of digital advertising, namely testing and optimization.
© GSTECH TECHNOLOGY PRIVATE LIMITED
