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It, a search marketing agency, aimed at improving the effectiveness of ads and boosting the clients’ ROAS. With the help of adaptable bid tactics, specifically Target ROAS, the agency was able to increase KPIs for the clients.
Objective
Increase ROAS and conversions while reducing CPA
Platforms
Google Ads
Strategies Used
Target ROAS bid strategy, multi-strategy bidding approach
Results
47% increase in ROAS, 8% increase in revenue, 65% increase in conversions, 4% decrease in CPA.
Optimizing ad performance and achieving desired return on investment for clients.
Target ROAS Implementation
Adopted Target ROAS bid strategy for Gamehouse client.
Multi-Strategy Bidding
Utilized multiple bidding strategies across different client accounts.
Shifted from a single bidding approach to a more flexible and data-driven strategy.
Increase in ROAS for Gamehouse client
Increase in revenue for Gamehouse client
Increase in conversions for other clients
Decrease in CPA for other clients
It was able to prove that flexible bid strategies are effective in achieving increased performance of ads. Through the implementation of Target ROAS and the multi-strategy approach, the agency delivered great outcomes for its clients, proving that the efficient use of data and optimization is beneficial within the digital marketing environment.
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