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Telco company from Norway, Telia, wanted to boost the sales of mobile plans among its customers. In this case, Customer Match helped Telia to focus on the certain customer segments and offer them ads, which led to the increased upgrades and efficiency of the campaigns.
Objective
Increase mobile plan upgrades among existing customers.
Platforms
Google Ads
Strategies Used
Customer Match, personalized advertising
Results
69% of upgraded mobile plans from Customer Match campaigns, 22% higher conversion rate, 23% lower CPA, 15% overall revenue growth.
Identifying and targeting eligible customers for mobile plan upgrades.
Customer Data Utilization
Leveraged CRM data to identify eligible customers.
Customer Match Implementation
Used Customer Match to create targeted ad campaigns.
Personalized Advertising
Delivered relevant ads based on customer data.
Shifted focus to personalized advertising and customer-centric marketing.
Upgraded mobile plans from Customer Match campaigns
Higher conversion rate compared to original campaigns
Lower CPA
overall revenue growth for Telia Smart and Telia UNG
Telia successfully utilized Customer Match to drive mobile plan upgrades and improve campaign performance. By leveraging first-party data and delivering personalized ads, the telco achieved significant growth in revenue and customer satisfaction. This case study demonstrates the power of data-driven marketing in optimizing customer engagement and driving business results.
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