Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for aib.ie.

    Total Ads

    Active

    825

    Est. Spend

    Monthly

    Countries

    Active

    22

    Platforms

    Active

    5

    Domain Information

    aib.ie

    AIB

    Finance

    Google Search
    Google Display Network
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    croatia
    ireland
    italy
    united states
    hungary
    germany
    belgium
    lithuania
    france
    portugal
    netherlands
    bangladesh
    greece
    malaysia
    poland
    yemen
    sweden
    spain
    no country
    united kingdom

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    96% of ads

    Ad Count16613

    Formats

    Text

    Facebook

    0% of ads

    Ad Count60

    Formats

    Text

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    Platform Performance Summary

    17333

    Total Ads

    5

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Get Quote

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    4

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Explore ESG Business Solutions - Become A Greener Business

    Started: 10/30/2024

    AIB Green Living - Explore Home Energy Upgrades

    Started: 10/30/2024

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    473

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    mortgage rates

    Keyword
    #2

    fixed mortgage

    Keyword
    #3

    variable mortgage

    Keyword
    #4

    green mortgage

    Keyword
    #5

    energy efficient

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to aib.ie.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Bank of Ireland

    #2

    Ulster Bank

    #3

    Permanent TSB

    #4

    KBC Bank Ireland

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    825

    Unique Creatives

    Different designs

    825

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for aib.ie

    Text Ad
    google
    Ireland

    Rates From Just 2.35% - Online Mortgage tool - AIB.ie

    Learn About Our Fixed, Variable Or Green Mortgage Interest Rate

    First Seen
    Feb 18, 2022
    Last Seen
    Feb 18, 2022
    https://aib.ie/our-products/mortgages/first-time-buyers
    View Details
    Text Ad
    google
    Ireland

    AIB Green Mortgage - Our Lowest Green Mortgage Ever

    Learn About Our Fixed, Variable Or Green Mortgage Interest Rate

    First Seen
    Mar 10, 2022
    Last Seen
    Mar 10, 2022
    https://aib.ie/our-products/green-mortgage
    View Details

    Domain Paid Ad Analysis for AIB

    The advertising footprint of AIB aib.ie provides a clear picture of how the brand invests in digital promotion. Operating in the Finance category, the brand runs an estimated 825 active ads across Google Search, Google Display Network, Facebook, LinkedIn, Google Ads platforms in Croatia, Ireland, Italy, United States, Germany others.

    Domain Overview

    AIB has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 96% of ads around 16613 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Get Quote”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. aib.ie is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include mortgage rates, fixed mortgage, variable mortgage, green mortgage and energy efficient.

    Competitor Benchmark

    Direct competitors include Bank of Ireland, Ulster Bank, Permanent TSB and KBC Bank Ireland. These overlaps show how aib.ie positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 825 active ads across 1 formats, aib.ie balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Learn About Our Fixed, Variable Or Green Mortgage Interest Rate — first seen in Ireland on February-18, 2022.
    • Learn About Our Fixed, Variable Or Green Mortgage Interest Rate — first seen in Ireland on March-10, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.