Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for airbnb.co.uk.

    Total Ads

    Active

    788

    Est. Spend

    Monthly

    Countries

    Active

    5

    Platforms

    Active

    6

    Domain Information

    airbnb.co.uk

    Airbnb

    Travel

    Google Search
    Bing Search
    Google Display Network
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    Germany
    India
    Morocco
    United Kingdom
    Spain

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    95% of ads

    Ad Count681020

    Formats

    Text

    Facebook

    0% of ads

    Ad Count1380

    Formats

    Text

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    Platform Performance Summary

    714060

    Total Ads

    6

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Book Now

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    8

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Airbnb Your Place and Earn - Airbnb Your Place the Easy Way

    Started: 1/24/2023

    Airbnb - United Kingdom - Find Stays in United Kingdom

    Started: 1/22/2023

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    long term housing

    Keyword
    #2

    flexible stay

    Keyword
    #3

    AirCover

    Keyword
    #4

    fully furnished

    Keyword
    #5

    verified reviews

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to airbnb.co.uk.

    Competitors

    Identified

    9

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Booking.com

    #2

    Vrbo

    #3

    Hotels.com

    #4

    HomeAway

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    788

    Unique Creatives

    Different designs

    788

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for airbnb.co.uk

    Text Ad
    google
    United Kingdom

    Become a Host on Airbnb™ - Create Your Listing For Free

    New Pricing Tools: Add a Pet Fee and Offer Lower Cleaning Fees for Short Stays. Airbnb™ Helps You Offer Your Space To Guests – Connecting Travelers With Somewhere To Stay. Free Listing. Establish House Rules. Set Nightly Rate. Control When You Host.

    First Seen
    Mar 12, 2022
    Last Seen
    Mar 12, 2022
    https://www.airbnb.co.uk/host/homes
    View Details
    Text Ad
    google
    United Kingdom

    List Your Space on Airbnb - Be Ready When Travel Returns

    Choose the price, set availability, & control your listing to fit your schedule. Earn extra money to pay bills or a mortgage—share a home or room on Airbnb. Rent your space. $1,000,000 Host Guarantee. 24/7 customer service. Free listing.

    First Seen
    Feb 27, 2021
    Last Seen
    Feb 27, 2021
    https://www.airbnb.co.uk/d/homes-earn
    View Details

    Domain Paid Ad Analysis for Airbnb

    The advertising footprint of Airbnb airbnb.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Travel category, the brand runs an estimated 788 active ads across Google Search, Bing Search, Google Display Network, Facebook, LinkedIn, Google Ads platforms in Germany, India, Morocco, United Kingdom,

    Domain Overview

    Airbnb has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 96% of ads around 681020 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Book Now”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. airbnb.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include long term housing, flexible stay, AirCover, fully furnished and verified reviews.

    Competitor Benchmark

    Direct competitors include Booking.com, Vrbo, Hotels.com and HomeAway. These overlaps show how airbnb.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 788 active ads across 1 formats, airbnb.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • New Pricing Tools: Add a Pet Fee and Offer Lower Cleaning Fees for Short Stays. Airbnb™ Helps You Offer Your Space To Guests – Connecting Travelers With Somewhere To Stay. Free Listing. Establish House Rules. Set Nightly Rate. Control When You Host. — first seen in United Kingdom on March-12, 2022.
    • Choose the price, set availability, & control your listing to fit your schedule. Earn extra money to pay bills or a mortgage—share a home or room on Airbnb. Rent your space. $1,000,000 Host Guarantee. 24/7 customer service. Free listing. — first seen in United Kingdom on February-27, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.