Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for airbnb.dk.

    Total Ads

    Active

    667

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    2

    Domain Information

    airbnb.dk

    Airbnb

    Travel and Hospitality

    Google Search
    Google Ads

    Top Countries

    Norway
    Italy
    Croatia
    Spain
    Sweden
    Denmark
    Slovenia
    Portugal
    Japan
    Germany

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    100% of ads

    Ad Count55820

    Formats

    Text

    Facebook

    0% of ads

    Ad Count0

    Formats

    No formats

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    Platform Performance Summary

    55820

    Total Ads

    2

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Book Now

    1 uses
    #2

    Sign Up

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    2

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    Feriehuse Skallerup Klit - Overnatning i Skallerup Klit

    Started: 11/26/2024

    Airbnb - Officielle hjemmeside - Sikker udlejning med Airbnb

    Started: 1/17/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    Airbnb

    Keyword
    #2

    overnatte

    Keyword
    #3

    Ebeltoft

    Keyword
    #4

    lej en privat bolig

    Keyword
    #5

    fantastiske beliggenheder

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to airbnb.dk.

    Competitors

    Identified

    9

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Booking.com

    #2

    Expedia

    #3

    Vrbo

    #4

    TripAdvisor

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    667

    Unique Creatives

    Different designs

    667

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for airbnb.dk

    Text Ad
    google
    Denmark

    Airbnb i Hamborg - Nye oplevelser med Airbnb - airbnb.dk

    Lej en privat bolig i Hamborg. Over 7 millioner Airbnbs i hele verden! Med Airbnb kan du føle dig hjemme hvor som helst i vores store verden - prøv i dag. Gratis tilmelding. Svar omkring Covid-19. +7 millioner udlejninger. Sikker betaling. Bedste priser. Døgnåben kundeservice.

    First Seen
    Mar 10, 2022
    Last Seen
    Mar 10, 2022
    https://www.airbnb.dk/a/stays/Hamborg--Tyskland
    View Details
    Text Ad
    google
    Denmark

    Airbnb i Ebeltoft - Bestil på Airbnb & spar penge - airbnb.dk

    Find de hyggeligste steder at overnatte i Ebeltoft. Book dit ophold i dag! Med Airbnb kan du føle dig hjemme hvor som helst i vores store verden - prøv i dag. Sikker betaling. Fantastiske beliggenheder. Døgnåben kundeservice. Svar omkring Covid-19. Gratis tilmelding.

    First Seen
    Mar 11, 2021
    Last Seen
    Mar 11, 2021
    https://www.airbnb.dk/a/stays/Ebeltoft
    View Details

    Domain Paid Ad Analysis for Airbnb

    The advertising footprint of Airbnb airbnb.dk provides a clear picture of how the brand invests in digital promotion. Operating in the Travel and Hospitality category, the brand runs an estimated 667 active ads across Google Search, Google Ads platforms in Norway, Italy, Croatia, Spain, Denmark others.

    Domain Overview

    Airbnb has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 100% of ads around 55820 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Book Now” and “Sign Up”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. airbnb.dk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include Airbnb, overnatte, Ebeltoft, lej en privat bolig and fantastiske beliggenheder.

    Competitor Benchmark

    Direct competitors include Booking.com, Expedia, Vrbo and TripAdvisor. These overlaps show how airbnb.dk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 667 active ads across 1 formats, airbnb.dk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Lej en privat bolig i Hamborg. Over 7 millioner Airbnbs i hele verden! Med Airbnb kan du føle dig hjemme hvor som helst i vores store verden - prøv i dag. Gratis tilmelding. Svar omkring Covid-19. +7 millioner udlejninger. Sikker betaling. Bedste priser. Døgnåben kundeservice. — first seen in Denmark on March-10, 2022.
    • Find de hyggeligste steder at overnatte i Ebeltoft. Book dit ophold i dag! Med Airbnb kan du føle dig hjemme hvor som helst i vores store verden - prøv i dag. Sikker betaling. Fantastiske beliggenheder. Døgnåben kundeservice. Svar omkring Covid-19. Gratis tilmelding. — first seen in Denmark on March-11, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.