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    Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for amazon.de.

    Total Ads

    Active

    201

    Est. Spend

    Monthly

    Countries

    Active

    127

    Platforms

    Active

    7

    Domain Information

    amazon.de

    Amazon

    E-commerce

    Google Search
    Bing Search
    Google Shopping
    Bing Shopping
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    algeria
    vatican city
    colombia
    kenya
    el salvador
    jersey
    paraguay
    germany
    guinea
    martinique
    bermuda
    brazil
    serbia
    united arab emirates
    thailand
    malaysia
    nepal
    ethiopia
    armenia
    kazakhstan

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    89% of ads

    Ad Count742343

    Formats

    Text

    Facebook

    2% of ads

    Ad Count18308

    Formats

    Text

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    Platform Performance Summary

    830695

    Total Ads

    7

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Shop Now

    1 uses
    #2

    Other

    1 uses

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    Campaign Timeline

    No campaign data available

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    65535

    Search Keywords

    Organic intent

    7

    Ad Copy Keywords

    #1

    herrenuhren

    Keyword
    #2

    armbanduhren

    Keyword
    #3

    Marken-Uhren

    Keyword
    #4

    Tiefpreis-Garantie

    Keyword
    #5

    kostenlose Lieferung

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to amazon.de.

    Competitors

    Identified

    8

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    eBay

    #2

    Zalando

    #3

    Chrono24

    #4

    Thalia

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    201

    Unique Creatives

    Different designs

    201

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for amazon.de

    Text Ad
    bing
    Germany

    amazon.de - herrenuhren armbanduhren

    zeigeMarken-Uhren mit Tiefpreis-Garantie. Kostenlose Lieferung möglich

    First Seen
    Jun 5, 2022
    Last Seen
    Jun 5, 2022
    https://www.amazon.de/herrenuhren armbanduhren
    View Details
    Text Ad
    bing
    Germany

    Sandisk Ssd Plus 2 Tb Interne Ssd bei Amazon.de - Riesenauswahl & Spitzenpreise

    zeigeSandisk Ssd Plus 2 Tb Interne Ssd & Zubehör. Kostenlose Lieferung möglich

    First Seen
    May 29, 2021
    Last Seen
    May 29, 2021
    http://www.amazon.de/computer/sandisk ssd plus 2 tb interne ssd
    View Details

    Domain Paid Ad Analysis for Amazon

    The advertising footprint of Amazon amazon.de provides a clear picture of how the brand invests in digital promotion. Operating in the E-commerce category, the brand runs an estimated 201 active ads across Google Search, Bing Search, Google Shopping, Bing Shopping, Google Display Network, Facebook, Google Ads platforms in Algeria, Vatican City, Colombia, Kenya, Jersey others.

    Domain Overview

    Amazon has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 90% of ads around 742343 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Shop Now” and “Other”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. amazon.de is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include herrenuhren, armbanduhren, Marken-Uhren, Tiefpreis-Garantie and kostenlose Lieferung.

    Competitor Benchmark

    Direct competitors include eBay, Zalando, Chrono24 and Thalia. These overlaps show how amazon.de positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 201 active ads across 1 formats, amazon.de balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • zeigeMarken-Uhren mit Tiefpreis-Garantie. Kostenlose Lieferung möglich — first seen in Germany on June-5, 2022.
    • zeigeSandisk Ssd Plus 2 Tb Interne Ssd & Zubehör. Kostenlose Lieferung möglich — first seen in Germany on May-29, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.