Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for amazon.nl.

    Total Ads

    Active

    201

    Est. Spend

    Monthly

    Countries

    Active

    80

    Platforms

    Active

    7

    Domain Information

    amazon.nl

    Amazon

    General

    Google Search
    Bing Search
    Google Shopping
    Google Display Network
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    colombia
    kenya
    gabon
    germany
    aruba
    brazil
    united arab emirates
    malaysia
    thailand
    spain
    iran
    singapore
    no country
    slovenia
    philippines
    south africa
    romania
    croatia
    italy
    albania

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    98% of ads

    Ad Count347583

    Formats

    Text

    Facebook

    0% of ads

    Ad Count1336

    Formats

    Text

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    Platform Performance Summary

    355789

    Total Ads

    7

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Order Now

    1 uses
    #2

    Shop Now

    1 uses

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    Campaign Timeline

    No campaign data available

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    8

    PPC Keywords

    Paid ads

    24223

    Search Keywords

    Organic intent

    7

    Ad Copy Keywords

    #1

    harry potter

    Keyword
    #2

    half-blood prince

    Keyword
    #3

    gratis levering

    Keyword
    #4

    Nederlandse klantenservice

    Keyword
    #5

    wigs

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to amazon.nl.

    Competitors

    Identified

    5

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Bol.com

    #2

    Book Depository

    #3

    Barnes & Noble

    #4

    AliExpress

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    201

    Unique Creatives

    Different designs

    201

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for amazon.nl

    Text Ad
    bing
    Netherlands

    harry potter and the half-blood prince bij Amazon

    vertentieharry potter and the half-blood prince. Gratis levering vanaf 20 euro. Nederlandse klantenservice.

    First Seen
    Mar 21, 2022
    Last Seen
    Mar 21, 2022
    https://www.amazon.nl/harry potter and the half-blood prince
    View Details
    Text Ad
    bing
    Netherlands

    wigs - wigs voor een lage prijs - Officiële site van Amazon.nl®

    vertentieProfiteer van aanbiedingen van wigs in Damesmode & accessories op Amazon. Miljoenen producten voor 23.59 uur besteld, morgen in huis

    First Seen
    Jun 22, 2022
    Last Seen
    Jun 22, 2022
    https://www.amazon.nl/mode/wigs
    View Details

    Domain Paid Ad Analysis for Amazon

    The advertising footprint of Amazon amazon.nl provides a clear picture of how the brand invests in digital promotion. Operating in the General category, the brand runs an estimated 201 active ads across Google Search, Bing Search, Google Shopping, Google Display Network, Facebook, LinkedIn, Google Ads platforms in Colombia, Kenya, Gabon, Germany, Brazil others.

    Domain Overview

    Amazon has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 98% of ads around 347583 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Order Now” and “Shop Now”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. amazon.nl is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include harry potter, half-blood prince, gratis levering, Nederlandse klantenservice and wigs.

    Competitor Benchmark

    Direct competitors include Bol.com, Book Depository, Barnes & Noble and AliExpress. These overlaps show how amazon.nl positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 201 active ads across 1 formats, amazon.nl balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • vertentieharry potter and the half-blood prince. Gratis levering vanaf 20 euro. Nederlandse klantenservice. — first seen in Netherlands on March-21, 2022.
    • vertentieProfiteer van aanbiedingen van wigs in Damesmode & accessories op Amazon. Miljoenen producten voor 23.59 uur besteld, morgen in huis — first seen in Netherlands on June-22, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.