Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for amberjack.co.nz.

    Total Ads

    Active

    166

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    4

    Domain Information

    amberjack.co.nz

    Amberjack Candle Company

    Retail

    Google Search
    Google Shopping
    Facebook
    Google Ads

    Top Countries

    New Zealand

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    74% of ads

    Ad Count1968

    Formats

    Text
    Static Image

    Facebook

    26% of ads

    Ad Count688

    Formats

    Text
    Static Image

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    Platform Performance Summary

    2656

    Total Ads

    4

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Shop Now

    1 uses
    #2

    Discover

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    3

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    Amberjack Candle Company - The OG Smoked Lavender

    Started: 8/4/2025

    NZ Made Candles - Amberjack Candle Company

    Started: 3/1/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    NZ Made Candles

    Keyword
    #2

    masculine scent

    Keyword
    #3

    scented candles

    Keyword
    #4

    shop online

    Keyword
    #5

    dark vanilla

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to amberjack.co.nz.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Ecoya

    #2

    Glasshouse Fragrances

    #3

    Yankee Candle

    #4

    Luxe Home Fragrance

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    166

    Unique Creatives

    Different designs

    166

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for amberjack.co.nz

    Text Ad
    google
    New Zealand

    NZ Made Candles - Amberjack Candle Company

    Our Most Masculine Scent. Shop Online Today.

    First Seen
    Mar 1, 2022
    Last Seen
    Mar 1, 2022
    https://www.amberjack.co.nz/collections/classic-range
    View Details
    Text Ad
    google
    New Zealand

    Scented Candles NZ - Affordable Prices

    Our Most Masculine Scent. Shop Online Today.

    First Seen
    Feb 19, 2022
    Last Seen
    Feb 19, 2022
    https://www.amberjack.co.nz/collections/classic-range
    View Details
    Image Ad
    google-ecom
    New Zealand

    Dark Vanilla - Reed Diffuser

    First Seen
    Mar 29, 2022
    Last Seen
    Jun 18, 2022
    Ad
    https://www.amberjack.co.nz/products/dark-vanilla-reed-diffuser?variant=41086610342080&currency=NZD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic
    View Details
    Image Ad
    google-ecom
    New Zealand

    Dark Vanilla - Soy Candle

    First Seen
    Apr 12, 2022
    Last Seen
    Nov 30, 2022
    Ad
    https://www.amberjack.co.nz/products/dark-vanilla-soy-candle?variant=40240640688320&currency=NZD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic
    View Details

    Domain Paid Ad Analysis for Amberjack Candle Company

    The advertising footprint of Amberjack Candle Company amberjack.co.nz provides a clear picture of how the brand invests in digital promotion. Operating in the Retail category, the brand runs an estimated 166 active ads across Google Search, Google Shopping, Facebook, Google Ads platforms in New Zealand,

    Domain Overview

    Amberjack Candle Company has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 75% of ads around 1968 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Shop Now” and “Discover”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. amberjack.co.nz is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include NZ Made Candles, masculine scent, scented candles, shop online and dark vanilla.

    Competitor Benchmark

    Direct competitors include Ecoya, Glasshouse Fragrances, Yankee Candle and Luxe Home Fragrance. These overlaps show how amberjack.co.nz positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 166 active ads across 2 formats, amberjack.co.nz balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Our Most Masculine Scent. Shop Online Today. — first seen in New Zealand on March-1, 2022.
    • Our Most Masculine Scent. Shop Online Today. — first seen in New Zealand on February-19, 2022.
    • — first seen in New Zealand on March-29, 2022.
    • — first seen in New Zealand on April-12, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.