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    Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

    Analyze Domain:
    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for archive.org.

    Total Ads

    Active

    438

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    3

    Domain Information

    archive.org

    Internet Archive

    Non-Profit

    Google Search
    Facebook
    Google Ads

    Top Countries

    Turkey
    Brazil
    United States
    Vietnam
    Mexico
    Portugal
    Canada
    India
    South Africa
    Australia

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    99% of ads

    Ad Count17360

    Formats

    Text

    Facebook

    1% of ads

    Ad Count140

    Formats

    Text

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    Platform Performance Summary

    17500

    Total Ads

    3

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Download

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    5

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    eBooks for most devices - Download Books for Free - archive.org

    Started: 5/19/2022

    The Internet Archive - Vintage Cartoons

    Started: 5/4/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    free online library

    Keyword
    #2

    web archiving

    Keyword
    #3

    access free books online

    Keyword
    #4

    coronavirus

    Keyword
    #5

    salud

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to archive.org.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Google Books

    #2

    Project Gutenberg

    #3

    Open Library

    #4

    LibriVox

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    438

    Unique Creatives

    Different designs

    438

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for archive.org

    Text Ad
    google
    Canada

    Free Online Library

    We Provide Web Archiving And

    First Seen
    May 28, 2021
    Last Seen
    May 28, 2021
    https://archive.org/
    View Details
    Text Ad
    google
    United States

    Free Audio Books - archive.org

    Over 8,000 from LibriVox- all free All public domain, Books on tape. Become A Volunteer. View Images. View Projects. Donate Online. Highlights: Founded In 2005, Recording Public Domain Texts.

    First Seen
    Sep 13, 2021
    Last Seen
    Mar 4, 2022
    https://archive.org/details/librivoxaudio
    View Details

    Domain Paid Ad Analysis for Internet Archive

    The advertising footprint of Internet Archive archive.org provides a clear picture of how the brand invests in digital promotion. Operating in the Non-Profit category, the brand runs an estimated 438 active ads across Google Search, Facebook, Google Ads platforms in Turkey, Brazil, United States, Vietnam, Portugal others.

    Domain Overview

    Internet Archive has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 100% of ads around 17360 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Download”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. archive.org is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include free online library, web archiving, access free books online, coronavirus and salud.

    Competitor Benchmark

    Direct competitors include Google Books, Project Gutenberg, Open Library and LibriVox. These overlaps show how archive.org positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 438 active ads across 1 formats, archive.org balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • We Provide Web Archiving And — first seen in Canada on May-28, 2021.
    • Over 8,000 from LibriVox- all free All public domain, Books on tape. Become A Volunteer. View Images. View Projects. Donate Online. Highlights: Founded In 2005, Recording Public Domain Texts. — first seen in United States on September-13, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.