Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for avis.co.uk.

    Total Ads

    Active

    909

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    5

    Domain Information

    avis.co.uk

    Avis

    Transportation

    Google Search
    Bing Search
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    Mexico
    United States
    Italy
    South Africa
    Spain
    Malaysia
    United Kingdom
    Canada
    Lebanon
    Thailand

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    94% of ads

    Ad Count43820

    Formats

    Text
    Static Image

    Facebook

    2% of ads

    Ad Count1080

    Formats

    Text
    Static Image

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    Platform Performance Summary

    46460

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Book Now

    1 uses
    #2

    Get Quote

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    4

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    AVIS Award Winning Car Hire - One-Way Car Hire Special Offer

    Started: 11/15/2024

    Car Rental London - AVIS Award Winning Car Hire

    Started: 7/3/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    Car Hire

    Keyword
    #2

    Free Cancellations

    Keyword
    #3

    Cash Refund

    Keyword
    #4

    Digital Check-In

    Keyword
    #5

    Premium Cars

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to avis.co.uk.

    Competitors

    Identified

    9

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Enterprise

    #2

    Hertz

    #3

    Budget

    #4

    Sixt

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    909

    Unique Creatives

    Different designs

    909

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for avis.co.uk

    Text Ad
    google
    United Kingdom

    Car Hire Kingston - Get back to better with Avis

    Cancel For Free Up To 24 Hours Before Your Rental. Full Cash Refund, No Vouchers. Get on The Road Without a Fuss, With Super Speed Digital Check-In. Prestige Cars. GPS. Short Term Car Rental. One-Way Hire. Premium Cars. SUV´s. Mobile Wi-Fi. Pre-Pay or Pay Later.

    First Seen
    Sep 4, 2021
    Last Seen
    Sep 4, 2021
    https://www.avis.co.uk/
    View Details
    Text Ad
    google
    United Kingdom

    AVIS Car Rental Portugal - Free Cancellations & Amends

    Cancel For Free Up To 48 Hours Before Your Rental. Full Cash Refund, No Vouchers. Get on The Road Without a Fuss, With Super Speed Digital Check-In. GPS. SUV´s. Worldwide. Prestige Cars. Pre-Pay or Pay Later. Car Delivery & Collection. Chauffeur Service.

    First Seen
    Apr 16, 2022
    Last Seen
    Apr 16, 2022
    https://www.avis.co.uk/
    View Details

    Domain Paid Ad Analysis for Avis

    The advertising footprint of Avis avis.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Transportation category, the brand runs an estimated 909 active ads across Google Search, Bing Search, Google Display Network, Facebook, Google Ads platforms in Mexico, United States, Italy, South Africa, Malaysia others.

    Domain Overview

    Avis has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 95% of ads around 43820 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Book Now” and “Get Quote”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. avis.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include Car Hire, Free Cancellations, Cash Refund, Digital Check-In and Premium Cars.

    Competitor Benchmark

    Direct competitors include Enterprise, Hertz, Budget and Sixt. These overlaps show how avis.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 909 active ads across 2 formats, avis.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Cancel For Free Up To 24 Hours Before Your Rental. Full Cash Refund, No Vouchers. Get on The Road Without a Fuss, With Super Speed Digital Check-In. Prestige Cars. GPS. Short Term Car Rental. One-Way Hire. Premium Cars. SUV´s. Mobile Wi-Fi. Pre-Pay or Pay Later. — first seen in United Kingdom on September-4, 2021.
    • Cancel For Free Up To 48 Hours Before Your Rental. Full Cash Refund, No Vouchers. Get on The Road Without a Fuss, With Super Speed Digital Check-In. GPS. SUV´s. Worldwide. Prestige Cars. Pre-Pay or Pay Later. Car Delivery & Collection. Chauffeur Service. — first seen in United Kingdom on April-16, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.