Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for citymeals.org.

    Total Ads

    Active

    148

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    4

    Domain Information

    citymeals.org

    Citymeals on Wheels

    Non-profit

    Google Search
    Bing Search
    Facebook
    Google Ads

    Top Countries

    United States

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    92% of ads

    Ad Count1904

    Formats

    Text

    Facebook

    3% of ads

    Ad Count56

    Formats

    Text

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    Platform Performance Summary

    2072

    Total Ads

    4

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Donate

    1 uses
    #2

    Sign Up

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    4

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Citymeals On Wheels

    Started: 11/8/2024

    Citymeals On Wheels - Feeding Elderly New Yorkers

    Started: 6/10/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    7

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    city meals on wheels

    Keyword
    #2

    meals on wheels

    Keyword
    #3

    feed hungry elderly

    Keyword
    #4

    donate meals

    Keyword
    #5

    free recipes

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to citymeals.org.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Meals on Wheels America

    #2

    Food Bank For New York City

    #3

    United Way

    #4

    Meals on Wheels

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    148

    Unique Creatives

    Different designs

    148

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for citymeals.org

    Text Ad
    bing
    United States

    Help End Hunger | Donate to Citymeals on Wheels | citymeals.org

    Give to Citymeals and help us deliver meals and smiles to the homebound elderly.

    First Seen
    Jun 16, 2021
    Last Seen
    Jun 16, 2021
    https://www.citymeals.org/give
    View Details
    Text Ad
    bing
    United States

    Help End Hunger | Donate to Citymeals on Wheels | citymeals.org

    Give to Citymeals and help feed hungry Elderly New Yorkers. Donate today.

    First Seen
    Nov 15, 2021
    Last Seen
    Dec 3, 2021
    https://www.citymeals.org/give
    View Details

    Domain Paid Ad Analysis for Citymeals on Wheels

    The advertising footprint of Citymeals on Wheels citymeals.org provides a clear picture of how the brand invests in digital promotion. Operating in the Non-profit category, the brand runs an estimated 148 active ads across Google Search, Bing Search, Facebook, Google Ads platforms in United States,

    Domain Overview

    Citymeals on Wheels has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 92% of ads around 1904 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Donate” and “Sign Up”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. citymeals.org is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include city meals on wheels, meals on wheels, feed hungry elderly, donate meals and free recipes.

    Competitor Benchmark

    Direct competitors include Meals on Wheels America, Food Bank For New York City, United Way and Meals on Wheels. These overlaps show how citymeals.org positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 148 active ads across 1 formats, citymeals.org balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Give to Citymeals and help us deliver meals and smiles to the homebound elderly. — first seen in United States on June-16, 2021.
    • Give to Citymeals and help feed hungry Elderly New Yorkers. Donate today. — first seen in United States on November-15, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.