Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for ck12.org.

    Total Ads

    Active

    950

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    3

    Domain Information

    ck12.org

    CK-12

    Education

    Google Search
    Facebook
    Google Ads

    Top Countries

    United States
    Nepal
    Bolivia
    Pakistan
    India
    Philippines
    Mexico
    Turkey
    Canada
    United Arab Emirates

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    97% of ads

    Ad Count31360

    Formats

    Text

    Facebook

    3% of ads

    Ad Count840

    Formats

    Text

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    Platform Performance Summary

    32200

    Total Ads

    3

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Sign Up

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    1

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Take a Quiz, from MCQ to Q&A - Start with Adaptive Quizzes

    Started: 12/20/2021

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    practice tests

    Keyword
    #2

    quiz

    Keyword
    #3

    learn math online

    Keyword
    #4

    science practice

    Keyword
    #5

    adaptive worksheet

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to ck12.org.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Khan Academy

    #2

    Edmodo

    #3

    Coursera

    #4

    Quizlet

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    950

    Unique Creatives

    Different designs

    950

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for ck12.org

    Text Ad
    google
    India, Philippines

    Take a Quiz, from MCQ to Q&A - Get Access to Free Practice

    Jumpstart your fun learning today

    First Seen
    Oct 28, 2021
    Last Seen
    Oct 30, 2021
    https://www.ck12.org/practice/
    View Details
    Text Ad
    google
    India, Canada

    Take a Quiz, from MCQ to Q&A - Practice Tests for Grade 1-12

    Jumpstart your fun learning today

    First Seen
    Nov 13, 2021
    Last Seen
    Feb 19, 2022
    https://www.ck12.org/practice/
    View Details

    Domain Paid Ad Analysis for CK-12

    The advertising footprint of CK-12 ck12.org provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 950 active ads across Google Search, Facebook, Google Ads platforms in United States, Nepal, Bolivia, Pakistan, Philippines others.

    Domain Overview

    CK-12 has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 98% of ads around 31360 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Sign Up”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. ck12.org is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include practice tests, quiz, learn math online, science practice and adaptive worksheet.

    Competitor Benchmark

    Direct competitors include Khan Academy, Edmodo, Coursera and Quizlet. These overlaps show how ck12.org positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 950 active ads across 1 formats, ck12.org balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Jumpstart your fun learning today — first seen in India on October-28, 2021.
    • Jumpstart your fun learning today — first seen in India on November-13, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.