Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for dominos.co.nz.

    Total Ads

    Active

    565

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    4

    Domain Information

    dominos.co.nz

    Domino's

    Food & Beverage

    Google Search
    Bing Search
    Facebook
    Google Ads

    Top Countries

    New Zealand

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    100% of ads

    Ad Count19420

    Formats

    Text

    Facebook

    0% of ads

    Ad Count20

    Formats

    Text

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    Platform Performance Summary

    19480

    Total Ads

    4

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Order Now

    1 uses
    #2

    Get Offer

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    2

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    Domino's Pizza New Zealand - Order Pizza Delivery Online

    Started: 11/9/2022

    30% Off Hot Domino's Pizzas* - When You Order Online Now

    Started: 10/19/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    30% off

    Keyword
    #2

    Hot Domino's Pizza

    Keyword
    #3

    Order Online

    Keyword
    #4

    Fast Delivery

    Keyword
    #5

    Tasty Sides

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to dominos.co.nz.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Pizza Hut

    #2

    Little Caesars

    #3

    Papa John's

    #4

    Domino's Australia

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    565

    Unique Creatives

    Different designs

    565

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for dominos.co.nz

    Text Ad
    google
    New Zealand

    30% Off Hot Domino's Pizza* - Order Domino's Lunch Deal

    Get 30% Off Hot & Tasty Domino's Pizzas* Online. Pick Up or Delivered. T&C's Apply. Check Out Domino's Range of Hot Pizzas & Tasty Sides. Save The Wait & Order Online. Hot Fresh Pizzas. Tasty Sides. NZ Ground Beef. Cheesy Garlic Bread. Quick Online Ordering.

    First Seen
    Mar 2, 2021
    Last Seen
    Mar 2, 2021
    https://www.dominos.co.nz/offers/sem/pizza-deals
    View Details
    Text Ad
    google
    New Zealand

    30% Off Pizza* Upper Hutt - Order Dinner Pizza Deal Now

    Get 30% Off Domino's Pizza* Upper Hutt Online Now. Fast Delivery or Pick Up. T&C's Apply. Check Out Domino's Range of Hot Pizzas & Tasty Sides. Save The Wait & Order Online. Variety of Thickshakes. Succulent Chicken. New Yorker Range. Quick Online Ordering.

    First Seen
    Apr 29, 2021
    Last Seen
    Apr 29, 2021
    https://www.dominos.co.nz/offers/sem/pizza-deals
    View Details

    Domain Paid Ad Analysis for Domino's

    The advertising footprint of Domino's dominos.co.nz provides a clear picture of how the brand invests in digital promotion. Operating in the Food & Beverage category, the brand runs an estimated 565 active ads across Google Search, Bing Search, Facebook, Google Ads platforms in New Zealand,

    Domain Overview

    Domino's has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 100% of ads around 19420 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Order Now” and “Get Offer”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. dominos.co.nz is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include 30% off, Hot Domino's Pizza, Order Online, Fast Delivery and Tasty Sides.

    Competitor Benchmark

    Direct competitors include Pizza Hut, Little Caesars, Papa John's and Domino's Australia. These overlaps show how dominos.co.nz positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 565 active ads across 1 formats, dominos.co.nz balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Get 30% Off Hot & Tasty Domino's Pizzas* Online. Pick Up or Delivered. T&C's Apply. Check Out Domino's Range of Hot Pizzas & Tasty Sides. Save The Wait & Order Online. Hot Fresh Pizzas. Tasty Sides. NZ Ground Beef. Cheesy Garlic Bread. Quick Online Ordering. — first seen in New Zealand on March-2, 2021.
    • Get 30% Off Domino's Pizza* Upper Hutt Online Now. Fast Delivery or Pick Up. T&C's Apply. Check Out Domino's Range of Hot Pizzas & Tasty Sides. Save The Wait & Order Online. Variety of Thickshakes. Succulent Chicken. New Yorker Range. Quick Online Ordering. — first seen in New Zealand on April-29, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.