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Domain Paid Ad Analysis
Comprehensive ad intelligence insights for any domain
Analysis Categories
Domain Overview
Comprehensive advertising insights and performance metrics for estadao.com.br.
Domain Information
estadao.com.br
Estadão
Media
Top Countries
Platform & Format Summary
Distribution of advertising activity across different platforms and ad formats.
Google Ads
100% of ads
Formats
0% of ads
Formats
No formats
Platform Performance Summary
10321
Total Ads
3
Active Platforms
3
Ad Formats
Campaign Timeline
Track campaign durations and activity patterns across all advertising platforms.
Total Campaigns
All time
6
Active Now
Currently running
Avg Duration
Per campaign
Monthly Ad Activity
Recent Campaigns
Eleições 2022: quem são os possíveis candidatos a presidente? - Infográficos
Sem lei que cite quantidades, polícia dá destinos diversos a flagrados com droga - Infográficos
Keyword Strategy
Explore ad copy, PPC, and search keywords that drive campaigns.
Ad Copy Keywords
Creative terms
10
PPC Keywords
Paid ads
1
Search Keywords
Organic intent
10
Competitor Benchmark
Direct competitors and their advertising strategies compared to estadao.com.br.
Performance Summary
Key performance indicators and advertising metrics across all campaigns.
Total Ads
All platforms
517
Unique Creatives
Different designs
517
Avg Frequency
Per creative
Est. Reach
Total audience
Creative Efficiency
Higher ratios indicate better creative reuse and testing strategies
Campaign Analysis
Campaigns grouped by targeting and creative similarity
Top Performing Ads
Highest performing advertisements for estadao.com.br
Ex-integrante do grupo Menudo, Ray Redes morre aos 51 anos
Espaço cultural faz 60 anos. - Teatro celebra 60 anos.
Teatro comemora 60 anos com agenda diversificada e inclusiva.
Há 75 anos, Auschwitz era libertado - Infográficos
Teatro celebra 60 anos.
Teatro comemora 60 anos com agenda diversificada e inclusiva.
Domain Paid Ad Analysis for Estadão
The advertising footprint of Estadão estadao.com.br provides a clear picture of how the brand invests in digital promotion. Operating in the Media category, the brand runs an estimated 517 active ads across Google Search, Google Display Network, Google Ads platforms in Brazil, Argentina,
Domain Overview
Estadão has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.
Platforms & Formats
Most activity is concentrated on Google ads, which accounts for 100% of ads around 10321 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.
Call-to-Actions
The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “See More”, both used to drive direct engagement and conversions.
Keywords Strategy
Keyword data reveals a strong focus on offers and discounts. estadao.com.br is linked to 1 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include Ray Redes, Menudo, Teatro, Auschwitz and Vidas Secas.
Competitor Benchmark
Direct competitors include UOL, Globo, Folha de S.Paulo and Terra. These overlaps show how estadao.com.br positions itself against rivalsand where its keyword strategy aligns or differs.
Performance Summary
With 517 active ads across 2 formats, estadao.com.br balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.
Top Performing Ads
Notable ads include :
- •— first seen in Brazil on May-1, 2021.
- •Teatro comemora 60 anos com agenda diversificada e inclusiva. — first seen in Brazil on September-17, 2024.
- •— first seen in Brazil on December-2, 2021.
- •Teatro comemora 60 anos com agenda diversificada e inclusiva. — first seen in Brazil on September-15, 2024.
These examples highlight how offer-driven messaging has been central to the brand’s campaigns.