Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for fda.gov.

    Total Ads

    Active

    284

    Est. Spend

    Monthly

    Countries

    Active

    9

    Platforms

    Active

    5

    Domain Information

    fda.gov

    Food and Drug Administration

    Healthcare

    Google Search
    Google Display Network
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    India
    Mexico
    United States
    Canada
    Brazil
    Turkey
    United Kingdom
    Peru
    Argentina

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    98% of ads

    Ad Count14140

    Formats

    Text
    Static Image

    Facebook

    0% of ads

    Ad Count70

    Formats

    Text
    Static Image

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    Platform Performance Summary

    14440

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Get GMO Facts

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    2

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    The new Nutrition Facts label - Make informed food choices

    Started: 6/25/2021

    Food and Drug Administration | The new Nutrition Facts label

    Started: 4/29/2021

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    nutrition facts label

    Keyword
    #2

    food choices

    Keyword
    #3

    added sugars

    Keyword
    #4

    vitamin D

    Keyword
    #5

    potassium

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to fda.gov.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    USDA

    #2

    CDC

    #3

    NIH

    #4

    Health and Human Services

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    284

    Unique Creatives

    Different designs

    284

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for fda.gov

    Text Ad
    google
    United States

    The new Nutrition Facts label - Make informed food choices

    The fresh look features bold calories, updated nutrient listings, serving sizes, and %DV. The new Nutrition Facts label. It can help you make informed food choices. Percent Daily Value. Added Sugars. Vitamin D and Potassium. Folate and Folic Acid. What’s New with the Label.

    First Seen
    May 20, 2021
    Last Seen
    May 20, 2021
    https://www.fda.gov/food/nutrition-education-resources-materials/new-nutrition-facts-label
    View Details
    Text Ad
    google
    United States

    The new Nutrition Facts label - Food and Drug Administration

    The fresh look features bold calories, updated nutrient listings, serving sizes, and %DV. The new Nutrition Facts label. It can help you make informed food choices. Percent Daily Value. What’s New with the Label. Total Sugars. Added Sugars. Folate and Folic Acid.

    First Seen
    Jun 23, 2021
    Last Seen
    Jun 23, 2021
    https://www.fda.gov/food/nutrition-education-resources-materials/new-nutrition-facts-label
    View Details

    Domain Paid Ad Analysis for Food and Drug Administration

    The advertising footprint of Food and Drug Administration fda.gov provides a clear picture of how the brand invests in digital promotion. Operating in the Healthcare category, the brand runs an estimated 284 active ads across Google Search, Google Display Network, Facebook, LinkedIn, Google Ads platforms in India, Mexico, United States, Canada, Turkey others.

    Domain Overview

    Food and Drug Administration has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 98% of ads around 14140 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Get GMO Facts”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. fda.gov is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include nutrition facts label, food choices, added sugars, vitamin D and potassium.

    Competitor Benchmark

    Direct competitors include USDA, CDC, NIH and Health and Human Services. These overlaps show how fda.gov positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 284 active ads across 2 formats, fda.gov balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • The fresh look features bold calories, updated nutrient listings, serving sizes, and %DV. The new Nutrition Facts label. It can help you make informed food choices. Percent Daily Value. Added Sugars. Vitamin D and Potassium. Folate and Folic Acid. What’s New with the Label. — first seen in United States on May-20, 2021.
    • The fresh look features bold calories, updated nutrient listings, serving sizes, and %DV. The new Nutrition Facts label. It can help you make informed food choices. Percent Daily Value. What’s New with the Label. Total Sugars. Added Sugars. Folate and Folic Acid. — first seen in United States on June-23, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.