Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for fernandpetal.ca.

    Total Ads

    Active

    133

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    5

    Domain Information

    fernandpetal.ca

    Fern & Petal

    Retail

    Google Search
    Google Shopping
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    Canada

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    80% of ads

    Ad Count1378

    Formats

    Text
    Static Image

    Facebook

    20% of ads

    Ad Count351

    Formats

    Text
    Static Image

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    Platform Performance Summary

    1729

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Discover

    1 uses
    #2

    Shop Now

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    3

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    100% Pure Essentials Oils - Shop Essential Oils & Blends

    Started: 8/22/2021

    Frankincense 100% Pure Essential Oil (5ML) Fern & Petal

    Started: 6/8/2021

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    8

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    essential oils

    Keyword
    #2

    new self

    Keyword
    #3

    benefits

    Keyword
    #4

    discover

    Keyword
    #5

    fall selection

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to fernandpetal.ca.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Saje Natural Wellness

    #2

    doTERRA

    #3

    Young Living

    #4

    Saje

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    133

    Unique Creatives

    Different designs

    133

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for fernandpetal.ca

    Text Ad
    google
    Canada

    Trouble falling asleep? - Best essential oils for sleep

    High Quality, Ceramic Diffusers

    First Seen
    Feb 12, 2022
    Last Seen
    Feb 12, 2022
    https://fernandpetal.ca/collections/essential-oils-and-blends
    View Details
    Text Ad
    google
    Canada

    Buy 100% Pure Essential Oils - Bottled Locally In Canada

    Explore Our Unique Blends

    First Seen
    Jun 27, 2021
    Last Seen
    Jun 27, 2021
    https://fernandpetal.ca/collections/essential-oils-and-blends
    View Details
    Image Ad
    display
    Canada

    no title

    First Seen
    Feb 23, 2021
    Last Seen
    Feb 23, 2021
    Ad
    https://fernandpetal.ca/?gclid=EAIaIQobChMIqfSErZr_7gIV8xD5AB1pvg6DEAEYASAAEgKpr_D_BwE
    View Details
    Image Ad
    display
    Canada

    no title

    First Seen
    Mar 23, 2021
    Last Seen
    Mar 23, 2021
    Ad
    https://fernandpetal.ca/?gclid=EAIaIQobChMIh6ri4bzG7wIV4sP2Ah2w2A4rEAEYASAAEgJAcfD_BwE
    View Details

    Domain Paid Ad Analysis for Fern & Petal

    The advertising footprint of Fern & Petal fernandpetal.ca provides a clear picture of how the brand invests in digital promotion. Operating in the Retail category, the brand runs an estimated 133 active ads across Google Search, Google Shopping, Google Display Network, Facebook, Google Ads platforms in Canada,

    Domain Overview

    Fern & Petal has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 80% of ads around 1378 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Discover” and “Shop Now”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. fernandpetal.ca is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include essential oils, new self, benefits, discover and fall selection.

    Competitor Benchmark

    Direct competitors include Saje Natural Wellness, doTERRA, Young Living and Saje. These overlaps show how fernandpetal.ca positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 133 active ads across 2 formats, fernandpetal.ca balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • High Quality, Ceramic Diffusers — first seen in Canada on February-12, 2022.
    • Explore Our Unique Blends — first seen in Canada on June-27, 2021.
    • — first seen in Canada on February-23, 2021.
    • — first seen in Canada on March-23, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.