Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for firstcry.ae.

    Total Ads

    Active

    832

    Est. Spend

    Monthly

    Countries

    Active

    19

    Platforms

    Active

    5

    Domain Information

    firstcry.ae

    FirstCry

    Retail

    Google Search
    Google Shopping
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    indonesia
    united states
    nigeria
    new zealand
    tunisia
    egypt
    mexico
    united arab emirates
    thailand
    india
    israel
    bahrain
    australia
    united kingdom
    philippines
    south africa
    pakistan
    saudi arabia
    canada

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    88% of ads

    Ad Count154469

    Formats

    Text
    Static Image

    Facebook

    12% of ads

    Ad Count21080

    Formats

    Text
    Static Image

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    Platform Performance Summary

    175549

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Order Now

    1 uses
    #2

    Buy Now

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    3

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    Shop Online From FirstCry - Kids Toys Online

    Started: 2/2/2022

    FirstCry.ae - EA FIFA 21 Champions Edition – Nintendo Switch - 3 Years to 16 Years - unisex

    Started: 12/13/2021

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    349

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    baby car seat

    Keyword
    #2

    buy online

    Keyword
    #3

    discount

    Keyword
    #4

    affordable prices

    Keyword
    #5

    safety tested

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to firstcry.ae.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Babyshop

    #2

    Mumzworld

    #3

    Amazon

    #4

    Carrefour

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    832

    Unique Creatives

    Different designs

    832

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for firstcry.ae

    Text Ad
    google
    United Arab Emirates

    Up to 60% Off + 20% Off on App - Buy Baby Car Seat Online

    Perfect Storage Solution for Your Kid's Room. Space Saving Design. Order Today! Planning For A Trip With Your Baby Then This Is The Smart And Perfect Car Seat. Affordable Prices. Easy-to-Use. Sturdy Construction. Comfortable & Adjustable. Safety Tested.

    First Seen
    Jan 30, 2021
    Last Seen
    Jan 30, 2021
    https://www.firstcry.ae/baby-car-seats/7/809
    View Details
    Image Ad
    google-ecom
    United Arab Emirates

    Babyhug Expedition 3 In 1 Convertible Car Seat with Recliner - Black Grey - 0 Month to 12 Years - unisex

    First Seen
    Feb 10, 2022
    Last Seen
    Feb 10, 2022
    Ad
    https://www.firstcry.ae/babyhug/babyhug-expedition-3-in-1-convertible-car-seat-with-recliner-black-grey/3453114/product-detail?ref=GoogleShopping_7_Baby-Car-Seats
    View Details
    Image Ad
    google-ecom
    United Arab Emirates

    Baby Auto Taiyang Baby Car Seat - Black with Grey Insert - 0 Month to 12 Years - unisex

    First Seen
    Apr 23, 2021
    Last Seen
    Apr 23, 2021
    Ad
    https://www.firstcry.ae/baby-auto/baby-auto-taiyang-baby-car-seat-black-with-grey-insert/f5012aeaa0c64/product-detail?ref=GoogleShopping_7_Baby-Car-Seats
    View Details

    Domain Paid Ad Analysis for FirstCry

    The advertising footprint of FirstCry firstcry.ae provides a clear picture of how the brand invests in digital promotion. Operating in the Retail category, the brand runs an estimated 832 active ads across Google Search, Google Shopping, Google Display Network, Facebook, Google Ads platforms in Indonesia, United States, Nigeria, New Zealand, Egypt others.

    Domain Overview

    FirstCry has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 88% of ads around 154469 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Order Now” and “Buy Now”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. firstcry.ae is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include baby car seat, buy online, discount, affordable prices and safety tested.

    Competitor Benchmark

    Direct competitors include Babyshop, Mumzworld, Amazon and Carrefour. These overlaps show how firstcry.ae positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 832 active ads across 2 formats, firstcry.ae balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Perfect Storage Solution for Your Kid's Room. Space Saving Design. Order Today! Planning For A Trip With Your Baby Then This Is The Smart And Perfect Car Seat. Affordable Prices. Easy-to-Use. Sturdy Construction. Comfortable & Adjustable. Safety Tested. — first seen in United Arab Emirates on January-30, 2021.
    • — first seen in United Arab Emirates on February-10, 2022.
    • — first seen in United Arab Emirates on April-23, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.