Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for generalassemb.ly.

    Total Ads

    Active

    610

    Est. Spend

    Monthly

    Countries

    Active

    64

    Platforms

    Active

    6

    Domain Information

    generalassemb.ly

    General Assembly

    Education

    Google Display Network
    Google Search
    Google Ads
    LinkedIn
    Bing Search
    Facebook

    Top Countries

    hong kong
    ireland
    italy
    indonesia
    sudan
    colombia
    dominican republic
    south korea
    united states
    denmark
    nigeria
    russia
    new zealand
    japan
    american samoa
    germany
    egypt
    belgium
    estonia
    france

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    98% of ads

    Ad Count197320

    Formats

    Text
    Static Image

    Facebook

    1% of ads

    Ad Count1880

    Formats

    Text
    Static Image

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    Platform Performance Summary

    200840

    Total Ads

    6

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Apply Now

    1 uses
    #2

    Learn More

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    3

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    12-Wk UX Design Class - Pay After You're Hired

    Started: 10/24/2024

    General Assembly Courses - Become Job-Ready in 12 Weeks

    Started: 1/17/2023

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    840

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    software programming bootcamp

    Keyword
    #2

    career-ready

    Keyword
    #3

    tech job

    Keyword
    #4

    instruction

    Keyword
    #5

    hiring connections

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to generalassemb.ly.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Coding Dojo

    #2

    Flatiron School

    #3

    Thinkful

    #4

    Springboard

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    610

    Unique Creatives

    Different designs

    610

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for generalassemb.ly

    No Data Available

    There are no top-performing ads for generalassemb.ly at this time.

    Domain Paid Ad Analysis for General Assembly

    The advertising footprint of General Assembly generalassemb.ly provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 610 active ads across Google Display Network, Google Search, Google Ads, LinkedIn, Bing Search, Facebook platforms in Hong Kong, Ireland, Italy, Indonesia, Colombia others.

    Domain Overview

    General Assembly has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 99% of ads around 197320 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Apply Now” and “Learn More”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. generalassemb.ly is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include software programming bootcamp, career-ready, tech job, instruction and hiring connections.

    Competitor Benchmark

    Direct competitors include Coding Dojo, Flatiron School, Thinkful and Springboard. These overlaps show how generalassemb.ly positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 610 active ads across 2 formats, generalassemb.ly balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

      These examples highlight how offer-driven messaging has been central to the brand’s campaigns.