Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for giftpay.co.nz.

    Total Ads

    Active

    45

    Est. Spend

    Monthly

    Countries

    Active

    2

    Platforms

    Active

    3

    Domain Information

    giftpay.co.nz

    GiftPay

    E-commerce

    Google Search
    Bing Search
    Google Ads

    Top Countries

    New Zealand
    United States

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    98% of ads

    Ad Count176

    Formats

    Text

    Facebook

    0% of ads

    Ad Count0

    Formats

    No formats

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    Platform Performance Summary

    180

    Total Ads

    3

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Sign Up

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    1

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    GiftPay - The Most Complete Service - giftpay.co.nz

    Started: 7/27/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    4

    Search Keywords

    Organic intent

    8

    Ad Copy Keywords

    #1

    eGift card

    Keyword
    #2

    gift card

    Keyword
    #3

    online gift cards

    Keyword
    #4

    recipient gift

    Keyword
    #5

    gift cards

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to giftpay.co.nz.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Giftcardstore

    #2

    Prezzee

    #3

    iTunes Gift Cards

    #4

    eGift

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    45

    Unique Creatives

    Different designs

    45

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for giftpay.co.nz

    Text Ad
    google
    New Zealand

    Electronic Gift Card - Digital Gift Cards - giftpay.co.nz

    All in One Simple eGift Card. You Choose the Amount, while Recipients Choose the Brand! GiftPay Online Gift Cards. Let the Recipients Choose Where to Spend their Gift. Competition Prizes. Instant Client Gifts. Rewards and Incentives.

    First Seen
    May 4, 2022
    Last Seen
    May 4, 2022
    https://www.giftpay.co.nz/
    View Details
    Text Ad
    google
    New Zealand

    Gift Cards New Zealand - Electronic Gift Card

    All in One Simple eGift Card. You Choose the Amount, while Recipients Choose the Brand! GiftPay Online Gift Cards. Let the Recipients Choose Where to Spend their Gift. Competition Prizes. Rewards and Incentives. Instant Client Gifts.

    First Seen
    Dec 6, 2021
    Last Seen
    Dec 6, 2021
    https://www.giftpay.co.nz/
    View Details

    Domain Paid Ad Analysis for GiftPay

    The advertising footprint of GiftPay giftpay.co.nz provides a clear picture of how the brand invests in digital promotion. Operating in the E-commerce category, the brand runs an estimated 45 active ads across Google Search, Bing Search, Google Ads platforms in New Zealand, United States,

    Domain Overview

    GiftPay has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 98% of ads around 176 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Sign Up”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. giftpay.co.nz is linked to 4 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include eGift card, gift card, online gift cards, recipient gift and gift cards.

    Competitor Benchmark

    Direct competitors include Giftcardstore, Prezzee, iTunes Gift Cards and eGift. These overlaps show how giftpay.co.nz positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 45 active ads across 1 formats, giftpay.co.nz balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • All in One Simple eGift Card. You Choose the Amount, while Recipients Choose the Brand! GiftPay Online Gift Cards. Let the Recipients Choose Where to Spend their Gift. Competition Prizes. Instant Client Gifts. Rewards and Incentives. — first seen in New Zealand on May-4, 2022.
    • All in One Simple eGift Card. You Choose the Amount, while Recipients Choose the Brand! GiftPay Online Gift Cards. Let the Recipients Choose Where to Spend their Gift. Competition Prizes. Rewards and Incentives. Instant Client Gifts. — first seen in New Zealand on December-6, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.