Domain Paid Ad Analysis
Comprehensive ad intelligence insights for any domain
Analysis Categories
Domain Overview
Comprehensive advertising insights and performance metrics for gousto.co.uk.
Domain Information
gousto.co.uk
Gousto
Food & Beverage
Top Countries
Platform & Format Summary
Distribution of advertising activity across different platforms and ad formats.
Google Ads
48% of ads
Formats
44% of ads
Formats
Platform Performance Summary
648
Total Ads
5
Active Platforms
3
Ad Formats
Campaign Timeline
Track campaign durations and activity patterns across all advertising platforms.
Total Campaigns
All time
1
Active Now
Currently running
Avg Duration
Per campaign
Monthly Ad Activity
Recent Campaigns
No1 Recipe Box For Choice - 30% Off All Orders All Month
Keyword Strategy
Explore ad copy, PPC, and search keywords that drive campaigns.
Ad Copy Keywords
Creative terms
10
PPC Keywords
Paid ads
1
Search Keywords
Organic intent
2
Competitor Benchmark
Direct competitors and their advertising strategies compared to gousto.co.uk.
Performance Summary
Key performance indicators and advertising metrics across all campaigns.
Total Ads
All platforms
81
Unique Creatives
Different designs
81
Avg Frequency
Per creative
Est. Reach
Total audience
Creative Efficiency
Higher ratios indicate better creative reuse and testing strategies
Campaign Analysis
Campaigns grouped by targeting and creative similarity
Top Performing Ads
Highest performing advertisements for gousto.co.uk
65% Off First Gousto Box
Enjoy 65% Off on the first boxes + 25% Off the first two months on Gousto recipe boxes
Domain Paid Ad Analysis for Gousto
The advertising footprint of Gousto gousto.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Food & Beverage category, the brand runs an estimated 81 active ads across Google Search, Google Shopping, Facebook, LinkedIn, Google Ads platforms in United Kingdom, Egypt,
Domain Overview
Gousto has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.
Platforms & Formats
Most activity is concentrated on Google ads, which accounts for 49% of ads around 312 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.
Call-to-Actions
The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Get Offer” and “See More”, both used to drive direct engagement and conversions.
Keywords Strategy
Keyword data reveals a strong focus on offers and discounts. gousto.co.uk is linked to 1 paid keywords, alongside 5 ad copy terms and 2 organic search phrases. Popular terms include gousto recipes, recipe boxes, discount, meal kits and quick meals.
Competitor Benchmark
Direct competitors include HelloFresh, Blue Apron, Home Chef and EveryPlate. These overlaps show how gousto.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.
Performance Summary
With 81 active ads across 2 formats, gousto.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.
Top Performing Ads
Notable ads include :
- •Enjoy 65% Off on the first boxes + 25% Off the first two months on Gousto recipe boxes — first seen in on September-10, 2023.
These examples highlight how offer-driven messaging has been central to the brand’s campaigns.