Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for hkma.org.hk.

    Total Ads

    Active

    512

    Est. Spend

    Monthly

    Countries

    Active

    4

    Platforms

    Active

    6

    Domain Information

    hkma.org.hk

    HKMA

    Education

    Google Search
    Bing Search
    Google Display Network
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    Hong Kong
    Canada
    Australia
    United Kingdom

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    95% of ads

    Ad Count13480

    Formats

    Text
    Static Image

    Facebook

    1% of ads

    Ad Count140

    Formats

    Text
    Static Image

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    Platform Performance Summary

    14140

    Total Ads

    6

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Sign Up

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    9

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    MBA in Finance, HR, Marketing - University of South Australia

    Started: 7/18/2024

    ESG 及可持續發展課程系列 - 由行業專家任教

    Started: 7/16/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    MSc Business Psychology

    Keyword
    #2

    Part time study

    Keyword
    #3

    UK Recognized

    Keyword
    #4

    Early Bird Offer

    Keyword
    #5

    Dual Academic Support

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to hkma.org.hk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Universiti Sains Malaysia

    #2

    University of Huddersfield

    #3

    University of Greenwich

    #4

    University of Hong Kong

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    512

    Unique Creatives

    Different designs

    512

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for hkma.org.hk

    Text Ad
    google
    Hong Kong

    MSc Business Psychology - 18 month Part time Study in HK

    Offered by the U of Worcester, UK, for HR, Marketing, Business & Psychology Professionals. Taught by University and local associate faculty, dual academic support from UK & HK. UK Recognized. HK$1,000 Early Bird Offer. Dual Academic Support. Coursework Based.

    First Seen
    Feb 6, 2022
    Last Seen
    Feb 6, 2022
    http://www.hkma.org.hk/online/promo/MSCBY/special2018promo.htm
    View Details
    Text Ad
    google
    Hong Kong

    MSc Business Psychology - 18 month Part time Study in HK

    Offered by the U of Worcester, UK, for HR, Marketing, Business & Psychology Professionals. Taught by University and local associate faculty, dual academic support from UK & HK. HK$1,000 Early Bird Offer. Coursework Based. Dual Academic Support. UK Recognized.

    First Seen
    Jun 9, 2022
    Last Seen
    Jun 9, 2022
    http://www.hkma.org.hk/online/promo/MSCBY/special2018promo.htm
    View Details

    Domain Paid Ad Analysis for HKMA

    The advertising footprint of HKMA hkma.org.hk provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 512 active ads across Google Search, Bing Search, Google Display Network, Facebook, LinkedIn, Google Ads platforms in Hong Kong, Canada, Australia, United Kingdom,

    Domain Overview

    HKMA has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 96% of ads around 13480 ads. The formats most often used include text, keywords, display, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Sign Up”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. hkma.org.hk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include MSc Business Psychology, Part time study, UK Recognized, Early Bird Offer and Dual Academic Support.

    Competitor Benchmark

    Direct competitors include Universiti Sains Malaysia, University of Huddersfield, University of Greenwich and University of Hong Kong. These overlaps show how hkma.org.hk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 512 active ads across 2 formats, hkma.org.hk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Offered by the U of Worcester, UK, for HR, Marketing, Business & Psychology Professionals. Taught by University and local associate faculty, dual academic support from UK & HK. UK Recognized. HK$1,000 Early Bird Offer. Dual Academic Support. Coursework Based. — first seen in Hong Kong on February-6, 2022.
    • Offered by the U of Worcester, UK, for HR, Marketing, Business & Psychology Professionals. Taught by University and local associate faculty, dual academic support from UK & HK. HK$1,000 Early Bird Offer. Coursework Based. Dual Academic Support. UK Recognized. — first seen in Hong Kong on June-9, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.