Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for hl.co.uk.

    Total Ads

    Active

    1000

    Est. Spend

    Monthly

    Countries

    Active

    4

    Platforms

    Active

    5

    Domain Information

    hl.co.uk

    Hargreaves Lansdown

    Finance

    Google Search
    Bing Search
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    Italy
    United Kingdom
    Switzerland
    Portugal

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    97% of ads

    Ad Count156260

    Formats

    Text
    Static Image

    Facebook

    0% of ads

    Ad Count560

    Formats

    Text
    Static Image

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    Platform Performance Summary

    161560

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Download

    1 uses
    #2

    Learn More

    1 uses

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    Campaign Timeline

    No campaign data available

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    ISA

    Keyword
    #2

    Investment

    Keyword
    #3

    Hargreaves Lansdown

    Keyword
    #4

    Stocks

    Keyword
    #5

    Shares

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to hl.co.uk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    AJ Bell

    #2

    Fidelity

    #3

    Charles Stanley

    #4

    Vanguard

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    1,000

    Unique Creatives

    Different designs

    1,000

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for hl.co.uk

    Text Ad
    google
    United Kingdom

    Investment ISA Calculator - ISA Calculator

    With No UK Tax On Income Growth, How Can You Benefit? Benefits Depend On Circs. How Much Tax Could You Save By Investing In An ISA? Award Winning Service. Free Industry Guides. Free Investment Research. Invest £20,000 In An ISA. Low Cost Investments.

    First Seen
    May 3, 2022
    Last Seen
    May 3, 2022
    https://www.hl.co.uk/partners/search/isa-ppc-calculator
    View Details
    Text Ad
    google
    United Kingdom

    5 Shares To Watch In 2021 - From Hargreaves Lansdown

    We Explore Investing Opportunities For The Year Ahead With 5 Shares To Watch. Risk Of Loss. Overseas Share Dealing. Low Cost Investments. Live Share Prices. FTSE 100 Company. Bristol Based Helpdesk. Award Winning Service. Free Industry Guides.

    First Seen
    Feb 24, 2021
    Last Seen
    Feb 24, 2021
    https://www.hl.co.uk/free-guides/five-shares-to-watch-in-2021?SQ_DESIGN_NAME=ppc
    View Details

    Domain Paid Ad Analysis for Hargreaves Lansdown

    The advertising footprint of Hargreaves Lansdown hl.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Finance category, the brand runs an estimated 1000 active ads across Google Search, Bing Search, Google Display Network, Facebook, Google Ads platforms in Italy, United Kingdom, Switzerland, Portugal,

    Domain Overview

    Hargreaves Lansdown has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 97% of ads around 156260 ads. The formats most often used include text, keywords, display, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Download” and “Learn More”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. hl.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include ISA, Investment, Hargreaves Lansdown, Stocks and Shares.

    Competitor Benchmark

    Direct competitors include AJ Bell, Fidelity, Charles Stanley and Vanguard. These overlaps show how hl.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 1000 active ads across 2 formats, hl.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • With No UK Tax On Income Growth, How Can You Benefit? Benefits Depend On Circs. How Much Tax Could You Save By Investing In An ISA? Award Winning Service. Free Industry Guides. Free Investment Research. Invest £20,000 In An ISA. Low Cost Investments. — first seen in United Kingdom on May-3, 2022.
    • We Explore Investing Opportunities For The Year Ahead With 5 Shares To Watch. Risk Of Loss. Overseas Share Dealing. Low Cost Investments. Live Share Prices. FTSE 100 Company. Bristol Based Helpdesk. Award Winning Service. Free Industry Guides. — first seen in United Kingdom on February-24, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.