Domain Paid Ad Analysis
Comprehensive ad intelligence insights for any domain
Analysis Categories
Domain Overview
Comprehensive advertising insights and performance metrics for identity.co.za.
Domain Information
identity.co.za
Identity
Fashion
Top Countries
Platform & Format Summary
Distribution of advertising activity across different platforms and ad formats.
Google Ads
63% of ads
Formats
37% of ads
Formats
Platform Performance Summary
10560
Total Ads
4
Active Platforms
3
Ad Formats
Campaign Timeline
Track campaign durations and activity patterns across all advertising platforms.
Total Campaigns
All time
1
Active Now
Currently running
Avg Duration
Per campaign
Monthly Ad Activity
Recent Campaigns
Identity Online Shopping - Identity Summer: Shop Online
Keyword Strategy
Explore ad copy, PPC, and search keywords that drive campaigns.
Ad Copy Keywords
Creative terms
10
PPC Keywords
Paid ads
10
Search Keywords
Organic intent
10
Competitor Benchmark
Direct competitors and their advertising strategies compared to identity.co.za.
Performance Summary
Key performance indicators and advertising metrics across all campaigns.
Total Ads
All platforms
528
Unique Creatives
Different designs
528
Avg Frequency
Per creative
Est. Reach
Total audience
Creative Efficiency
Higher ratios indicate better creative reuse and testing strategies
Campaign Analysis
Campaigns grouped by targeting and creative similarity
Top Performing Ads
Highest performing advertisements for identity.co.za
Identity - 2-pack Padded Bra, Size 40DD, in Red by
2-pack Check Boxers, Size Large, in Blue by Identity
Domain Paid Ad Analysis for Identity
The advertising footprint of Identity identity.co.za provides a clear picture of how the brand invests in digital promotion. Operating in the Fashion category, the brand runs an estimated 528 active ads across Google Search, Google Shopping, Facebook, Google Ads platforms in United Kingdom, South Africa, Dr Congo,
Domain Overview
Identity has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.
Platforms & Formats
Most activity is concentrated on Google ads, which accounts for 64% of ads around 6660 ads. The formats most often used include display, text, keywords, pointing to the brand’s preference in how it communicates with audiences.
Call-to-Actions
The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Shop Now” and “Buy Now”, both used to drive direct engagement and conversions.
Keywords Strategy
Keyword data reveals a strong focus on offers and discounts. identity.co.za is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include padded bra, pendant set, check boxers, clothing online and fashion accessories.
Competitor Benchmark
Direct competitors include Truworths, Edgars, Zara and H&M. These overlaps show how identity.co.za positions itself against rivalsand where its keyword strategy aligns or differs.
Performance Summary
With 528 active ads across 2 formats, identity.co.za balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.
Top Performing Ads
Notable ads include :
- •— first seen in South Africa on January-30, 2022.
- •— first seen in South Africa on February-11, 2022.
These examples highlight how offer-driven messaging has been central to the brand’s campaigns.