Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for imperial.ac.uk.

    Total Ads

    Active

    1000

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    6

    Domain Information

    imperial.ac.uk

    Imperial College London

    Education

    Google Search
    Bing Search
    Google Display Network
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    Spain
    Indonesia
    Turkey
    India
    Lebanon
    Ireland
    United Arab Emirates
    France
    Italy
    United Kingdom

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    97% of ads

    Ad Count82820

    Formats

    Static Image
    Text

    Facebook

    1% of ads

    Ad Count760

    Formats

    Static Image
    Text

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    Platform Performance Summary

    85280

    Total Ads

    6

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Download

    1 uses

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    Campaign Timeline

    No campaign data available

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    Specialised Masters

    Keyword
    #2

    online information session

    Keyword
    #3

    business analytics

    Keyword
    #4

    health management

    Keyword
    #5

    climate change

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to imperial.ac.uk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    London Business School

    #2

    University College London

    #3

    University of Oxford

    #4

    Warwick Business School

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    1,000

    Unique Creatives

    Different designs

    1,000

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for imperial.ac.uk

    Text Ad
    google
    Turkey

    Finance Doctoral - Imperial College London

    Finance welcomes excellent candidates with a background in quantitative subjects. Our faculty regularly publish in the top financial economics journals. Global Cohort. Research Excellence. World-Leading Reputation. Scholarships Available. Study In London.

    First Seen
    Nov 25, 2021
    Last Seen
    Nov 25, 2021
    https://www.imperial.ac.uk/business-school/programmes/doctoral-degree/research-areas/finance/
    View Details
    Text Ad
    google

    PhD in London - Finance Doctoral

    Work closely with faculty members to build your knowledge of theory and technical skills. Finance welcomes excellent candidates with a background in quantitative subjects. Study In London. Scholarships Available. Global Cohort.

    First Seen
    Jun 13, 2024
    Last Seen
    Jun 13, 2024
    www.imperial.ac.uk/programmes/finance
    View Details

    Domain Paid Ad Analysis for Imperial College London

    The advertising footprint of Imperial College London imperial.ac.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 1000 active ads across Google Search, Bing Search, Google Display Network, Facebook, LinkedIn, Google Ads platforms in Spain, Indonesia, Turkey, India, Ireland others.

    Domain Overview

    Imperial College London has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 98% of ads around 82820 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Download”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. imperial.ac.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include Specialised Masters, online information session, business analytics, health management and climate change.

    Competitor Benchmark

    Direct competitors include London Business School, University College London, University of Oxford and Warwick Business School. These overlaps show how imperial.ac.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 1000 active ads across 2 formats, imperial.ac.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Finance welcomes excellent candidates with a background in quantitative subjects. Our faculty regularly publish in the top financial economics journals. Global Cohort. Research Excellence. World-Leading Reputation. Scholarships Available. Study In London. — first seen in Turkey on November-25, 2021.
    • Work closely with faculty members to build your knowledge of theory and technical skills. Finance welcomes excellent candidates with a background in quantitative subjects. Study In London. Scholarships Available. Global Cohort. — first seen in on June-13, 2024.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.