Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for independent.co.uk.

    Total Ads

    Active

    655

    Est. Spend

    Monthly

    Countries

    Active

    8

    Platforms

    Active

    4

    Domain Information

    independent.co.uk

    Independent

    Media

    Google Search
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    Jordan
    Turkey
    United Kingdom
    Germany
    United States
    Philippines
    Canada
    India

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    99% of ads

    Ad Count185680

    Formats

    Static Image
    Text

    Facebook

    1% of ads

    Ad Count2160

    Formats

    Static Image
    Text

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    Platform Performance Summary

    187840

    Total Ads

    4

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    See More

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    3

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    Cheltenham Festival 2022 LIVE: Results, tips, odds and latest updates on day one

    Started: 3/15/2022

    These are the best early Black Friday Apple deals available now

    Started: 12/3/2021

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    ghd max styler

    Keyword
    #2

    straightener review

    Keyword
    #3

    eco-friendly underwear

    Keyword
    #4

    bluetooth speaker review

    Keyword
    #5

    homeware range

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to independent.co.uk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    BuzzFeed

    #2

    The Guardian

    #3

    HuffPost

    #4

    Cosmopolitan

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    655

    Unique Creatives

    Different designs

    655

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for independent.co.uk

    Image Ad
    display
    Philippines, Canada

    Ghd max styler review: Can the wide-plate straightener really cut styling time in half? We put it to the test

    First Seen
    Mar 8, 2021
    Last Seen
    Mar 8, 2021
    Ad
    https://www.independent.co.uk/extras/indybest/fashion-beauty/hair/ghd-max-styler-hair-straightener-review-b1809493.html?utm_source=taboola&utm_medium=exchange&tblci=GiBPjWjxdWncFyTY6H2a4rczsN4cId0ibdmpAaJqKAtIzSChpD4o-MW09M69mt6QAQ#tblciGiBPjWjxdWncFyTY6H2a4rczsN4cId0ibdmpAaJqKAtIzSChpD4o-MW09M69mt6QAQ
    View Details
    Image Ad
    display
    United Kingdom

    Is the Daan Tech Bob mini dishwasher worth the £350 price tag? We put it to the test

    First Seen
    Mar 12, 2021
    Last Seen
    Mar 12, 2021
    Ad
    https://www.independent.co.uk/extras/indybest/house-garden/household-appliances/bob-mini-dishwasher-review-b1814474.html?utm_source=taboola&utm_medium=exchange&tblci=GiCPFmTFukDI_EEQhEkWP7ArbrBMaZ2R0j69oA4h3dA9byChpD4oo5Ga-a2jgf_5AQ#tblciGiCPFmTFukDI_EEQhEkWP7ArbrBMaZ2R0j69oA4h3dA9byChpD4oo5Ga-a2jgf_5AQ
    View Details

    Domain Paid Ad Analysis for Independent

    The advertising footprint of Independent independent.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Media category, the brand runs an estimated 655 active ads across Google Search, Google Display Network, Facebook, Google Ads platforms in Jordan, Turkey, United Kingdom, Germany, Philippines others.

    Domain Overview

    Independent has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 99% of ads around 185680 ads. The formats most often used include display, text, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “See More”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. independent.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include ghd max styler, straightener review, eco-friendly underwear, bluetooth speaker review and homeware range.

    Competitor Benchmark

    Direct competitors include BuzzFeed, The Guardian, HuffPost and Cosmopolitan. These overlaps show how independent.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 655 active ads across 2 formats, independent.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • — first seen in Philippines on March-8, 2021.
    • — first seen in United Kingdom on March-12, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.