Domain Paid Ad Analysis
Comprehensive ad intelligence insights for any domain
Analysis Categories
Domain Overview
Comprehensive advertising insights and performance metrics for macmillan.org.uk.
Domain Information
macmillan.org.uk
Macmillan Cancer Support
Healthcare
Top Countries
Platform & Format Summary
Distribution of advertising activity across different platforms and ad formats.
Google Ads
92% of ads
Formats
7% of ads
Formats
Platform Performance Summary
23760
Total Ads
6
Active Platforms
2
Ad Formats
Campaign Timeline
Track campaign durations and activity patterns across all advertising platforms.
Total Campaigns
All time
5
Active Now
Currently running
Avg Duration
Per campaign
Monthly Ad Activity
Keyword Strategy
Explore ad copy, PPC, and search keywords that drive campaigns.
Ad Copy Keywords
Creative terms
10
PPC Keywords
Paid ads
10
Search Keywords
Organic intent
10
Competitor Benchmark
Direct competitors and their advertising strategies compared to macmillan.org.uk.
Performance Summary
Key performance indicators and advertising metrics across all campaigns.
Total Ads
All platforms
497
Unique Creatives
Different designs
497
Avg Frequency
Per creative
Est. Reach
Total audience
Creative Efficiency
Higher ratios indicate better creative reuse and testing strategies
Campaign Analysis
Campaigns grouped by targeting and creative similarity
Top Performing Ads
Highest performing advertisements for macmillan.org.uk
Macmillan Cancer Support - Get The Support You Need
Available Through Call, Email & Online Chats. Get In Touch With Us.
Macmillan Cancer Support - For People With Cancer
Available Through Call, Email & Online Chats. Get In Touch With Us.
Domain Paid Ad Analysis for Macmillan Cancer Support
The advertising footprint of Macmillan Cancer Support macmillan.org.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Healthcare category, the brand runs an estimated 497 active ads across Google Search, Google Display Network, Facebook, LinkedIn, Twitter, Google Ads platforms in Indonesia, United Kingdom,
Domain Overview
Macmillan Cancer Support has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.
Platforms & Formats
Most activity is concentrated on Google ads, which accounts for 92% of ads around 21840 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.
Call-to-Actions
The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Contact Us” and “Learn More”, both used to drive direct engagement and conversions.
Keywords Strategy
Keyword data reveals a strong focus on offers and discounts. macmillan.org.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include cancer support, macmillan cancer, dedicated cancer team, get support and get advice.
Competitor Benchmark
Direct competitors include Cancer Research UK, Breast Cancer Now, Macmillan Nurses and The American Cancer Society. These overlaps show how macmillan.org.uk positions itself against rivalsand where its keyword strategy aligns or differs.
Performance Summary
With 497 active ads across 1 formats, macmillan.org.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.
Top Performing Ads
Notable ads include :
- •Available Through Call, Email & Online Chats. Get In Touch With Us. — first seen in United Kingdom on January-19, 2022.
- •Available Through Call, Email & Online Chats. Get In Touch With Us. — first seen in on January-10, 2023.
These examples highlight how offer-driven messaging has been central to the brand’s campaigns.