Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

    Analyze Domain:
    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for mccarthyandstone.co.uk.

    Total Ads

    Active

    575

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    5

    Domain Information

    mccarthyandstone.co.uk

    McCarthy & Stone

    Real Estate

    Google Search
    Bing Search
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    United Kingdom

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    45% of ads

    Ad Count5320

    Formats

    Text
    Static Image

    Facebook

    38% of ads

    Ad Count4520

    Formats

    Text
    Static Image

    Unlock Full Access

    Login to view more platforms and their insights

    Free account • Access all data

    Platform Performance Summary

    11940

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Book Now

    1 uses
    #2

    Learn More

    1 uses

    Unlock Full Access

    Login to view 3 more competitors and their insights

    Free account • Access all data

    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    4

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

    Unlock Full Access

    Graph visualization and more insights

    Free account • Access all data

    Recent Campaigns

    Retirement Properties To Buy - View Developments Online

    Started: 7/13/2022

    McCarthy & Stone - Book a Viewing Today

    Started: 3/27/2022

    Unlock Full Access

    Login to see more campaigns and their insights

    Free account • Access all data

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    retirement homes

    Keyword
    #2

    assisted living

    Keyword
    #3

    retirement apartments

    Keyword
    #4

    senior housing

    Keyword
    #5

    move for free

    Keyword

    Unlock Full Access

    Login to view more keywords

    Free account • Access all data

    Competitor Benchmark

    Direct competitors and their advertising strategies compared to mccarthyandstone.co.uk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Bupa

    #2

    Pineview Estates

    #3

    Retirement Villages Group

    #4

    Retirement Villages

    Unlock Full Access

    Login to view 6 more competitors and their insights

    Free account • Access all data

    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    575

    Unique Creatives

    Different designs

    575

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for mccarthyandstone.co.uk

    Text Ad
    bing
    United Kingdom

    McCarthy & Stone Harrow - Book a Viewing Today - Rosen House

    Our homes are designed to give homeowners the freedom to make the most out of life. Reserve your retirement property by 15th February 2022 and Move for Free* T&Cs apply.

    First Seen
    Jan 5, 2022
    Last Seen
    Jan 5, 2022
    https://www.mccarthyandstone.co.uk
    View Details
    Text Ad
    bing
    United Kingdom

    Retirement Homes Borehamwood - Book a Viewing Today

    Spacious 1 & 2 bedroom retirement living plus apartments for sale or rent in Borehamwood.. Reserve your retirement property by 15th March 2022 and Move for Free* T&Cs apply.

    First Seen
    Mar 8, 2022
    Last Seen
    Mar 8, 2022
    https://www.mccarthyandstone.co.uk
    View Details

    Domain Paid Ad Analysis for McCarthy & Stone

    The advertising footprint of McCarthy & Stone mccarthyandstone.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Real Estate category, the brand runs an estimated 575 active ads across Google Search, Bing Search, Google Display Network, Facebook, Google Ads platforms in United Kingdom,

    Domain Overview

    McCarthy & Stone has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 45% of ads around 5320 ads. The formats most often used include text, keywords, display, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Book Now” and “Learn More”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. mccarthyandstone.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include retirement homes, assisted living, retirement apartments, senior housing and move for free.

    Competitor Benchmark

    Direct competitors include Bupa, Pineview Estates, Retirement Villages Group and Retirement Villages. These overlaps show how mccarthyandstone.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 575 active ads across 2 formats, mccarthyandstone.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Our homes are designed to give homeowners the freedom to make the most out of life. Reserve your retirement property by 15th February 2022 and Move for Free* T&Cs apply. — first seen in United Kingdom on January-5, 2022.
    • Spacious 1 & 2 bedroom retirement living plus apartments for sale or rent in Borehamwood.. Reserve your retirement property by 15th March 2022 and Move for Free* T&Cs apply. — first seen in United Kingdom on March-8, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.