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    Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for mozilla.org.

    Total Ads

    Active

    773

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    3

    Domain Information

    mozilla.org

    Mozilla

    Technology

    Google Search
    Facebook
    Google Ads

    Top Countries

    Turkey
    United States
    Belgium
    South Korea
    India
    Mexico
    Luxembourg
    France
    Ireland
    Canada

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    98% of ads

    Ad Count20880

    Formats

    Text

    Facebook

    2% of ads

    Ad Count400

    Formats

    Text

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    Platform Performance Summary

    21280

    Total Ads

    3

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Download

    1 uses
    #2

    Get The Private Browser

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    3

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Der private Browser - Schnell Browsen – mit Firefox

    Started: 1/11/2023

    Browse smarter and safer - New colorways. New Firefox.

    Started: 12/31/2021

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    Firefox

    Keyword
    #2

    private browser

    Keyword
    #3

    download

    Keyword
    #4

    sécurité

    Keyword
    #5

    navigateur

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to mozilla.org.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Google Chrome

    #2

    Microsoft Edge

    #3

    Opera

    #4

    Brave

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    773

    Unique Creatives

    Different designs

    773

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for mozilla.org

    Text Ad
    google

    Open The Internet With Firefox - Browse And Find A Way Forward

    Protect What's Important Lightning Fast Browser

    First Seen
    Dec 9, 2022
    Last Seen
    Dec 9, 2022
    https://www.mozilla.org/en-US/firefox/new
    View Details
    Text Ad
    google

    Open The Internet With Firefox - The Best Browser For Privacy

    Protect What's Important Lightning Fast Browser

    First Seen
    Dec 18, 2022
    Last Seen
    Dec 18, 2022
    https://www.mozilla.org/en-US/firefox/new
    View Details

    Domain Paid Ad Analysis for Mozilla

    The advertising footprint of Mozilla mozilla.org provides a clear picture of how the brand invests in digital promotion. Operating in the Technology category, the brand runs an estimated 773 active ads across Google Search, Facebook, Google Ads platforms in Turkey, United States, Belgium, South Korea, Mexico others.

    Domain Overview

    Mozilla has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 99% of ads around 20880 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Download” and “Get The Private Browser”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. mozilla.org is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include Firefox, private browser, download, sécurité and navigateur.

    Competitor Benchmark

    Direct competitors include Google Chrome, Microsoft Edge, Opera and Brave. These overlaps show how mozilla.org positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 773 active ads across 1 formats, mozilla.org balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Protect What's Important Lightning Fast Browser — first seen in on December-9, 2022.
    • Protect What's Important Lightning Fast Browser — first seen in on December-18, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.