Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for nafsa.org.

    Total Ads

    Active

    784

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    5

    Domain Information

    nafsa.org

    NAFSA

    Education

    Google Search
    Bing Search
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    Chile
    Peru
    Germany
    United States
    Mexico
    Australia
    United Kingdom
    Canada
    India
    Turkey

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    99% of ads

    Ad Count23980

    Formats

    Text
    Static Image

    Facebook

    1% of ads

    Ad Count140

    Formats

    Text
    Static Image

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    Platform Performance Summary

    24200

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Sign Up

    1 uses
    #2

    Create a Free NAFSA Account

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    4

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    International Student Grants - Funding, Grants, Researchers

    Started: 12/11/2022

    Student Abroad Programs - Int'l Student/Scholar Services

    Started: 10/13/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    international students

    Keyword
    #2

    study abroad

    Keyword
    #3

    NAFSA

    Keyword
    #4

    scholarships

    Keyword
    #5

    educators

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to nafsa.org.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    EducationUSA

    #2

    IIE (Institute of International Education)

    #3

    CIEE (Council on International Educational Exchange)

    #4

    EF Education First

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    784

    Unique Creatives

    Different designs

    784

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for nafsa.org

    Text Ad
    google
    Peru

    University International Students - Create a Free NAFSA Account

    Opportunities & Resources For Those Working Campus/Community Based International Programs. Explore International Student/Scholar/Campus Advising Resources and Network with Peers. NAFSA Advisers Manual 360. Strategic Retreats. Visa & Immigration Policy.

    First Seen
    Mar 2, 2021
    Last Seen
    Mar 2, 2021
    https://www.nafsa.org/connect-and-network/networking-with-nafsa/knowledge-community-international-student-and-scholar-services
    View Details
    Text Ad
    google
    Canada

    International Student Information - ISTA, ISCA, CCP Networks

    Opportunities & Resources For Those Working Campus/Community Based International Programs. Explore International Student/Scholar/Campus Advising Resources and Network with Peers. Visa & Immigration Policy. Regional Networking. NAFSA Advisers Manual 360.

    First Seen
    Dec 9, 2021
    Last Seen
    Dec 9, 2021
    https://www.nafsa.org/connect-and-network/networking-with-nafsa/knowledge-community-international-student-and-scholar-services
    View Details

    Domain Paid Ad Analysis for NAFSA

    The advertising footprint of NAFSA nafsa.org provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 784 active ads across Google Search, Bing Search, Google Display Network, Facebook, Google Ads platforms in Chile, Peru, Germany, United States, Australia others.

    Domain Overview

    NAFSA has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 100% of ads around 23980 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Sign Up” and “Create a Free NAFSA Account”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. nafsa.org is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include international students, study abroad, NAFSA, scholarships and educators.

    Competitor Benchmark

    Direct competitors include EducationUSA, IIE (Institute of International Education), CIEE (Council on International Educational Exchange) and EF Education First. These overlaps show how nafsa.org positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 784 active ads across 2 formats, nafsa.org balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Opportunities & Resources For Those Working Campus/Community Based International Programs. Explore International Student/Scholar/Campus Advising Resources and Network with Peers. NAFSA Advisers Manual 360. Strategic Retreats. Visa & Immigration Policy. — first seen in Peru on March-2, 2021.
    • Opportunities & Resources For Those Working Campus/Community Based International Programs. Explore International Student/Scholar/Campus Advising Resources and Network with Peers. Visa & Immigration Policy. Regional Networking. NAFSA Advisers Manual 360. — first seen in Canada on December-9, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.