Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for northeastern.edu.

    Total Ads

    Active

    225

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    4

    Domain Information

    northeastern.edu

    Northeastern University

    Education

    Google Search
    Bing Search
    Google Display Network
    Google Ads

    Top Countries

    Ecuador
    Indonesia
    India
    Turkey
    United Kingdom
    Singapore
    Bangladesh
    United States
    Philippines
    Brazil

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    94% of ads

    Ad Count4220

    Formats

    Text
    Static Image

    Facebook

    0% of ads

    Ad Count0

    Formats

    No formats

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    Platform Performance Summary

    4500

    Total Ads

    4

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Apply Now

    1 uses
    #2

    Learn More

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    1

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Master's Degree Programs - At Northeastern University

    Started: 4/2/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    northeastern university graduate programs

    Keyword
    #2

    graduate education

    Keyword
    #3

    experiential learning

    Keyword
    #4

    mynortheastern

    Keyword
    #5

    930 sat score colleges

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to northeastern.edu.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    University of Phoenix

    #2

    Capella University

    #3

    Walden University

    #4

    Southern New Hampshire University

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    225

    Unique Creatives

    Different designs

    225

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for northeastern.edu

    Text Ad
    google
    United States

    Master's Degree Programs - Northeastern University

    The Workforce is Evolving. Achieve More with a Northeastern Graduate Education. Our Experiential Learning Opportunities Combine Classroom Study w/ Real-World Application. All Levels Welcome. Accepting Enrollments Now. Access to 230,000 Alumni.

    First Seen
    Dec 20, 2021
    Last Seen
    Dec 20, 2021
    https://www.northeastern.edu/graduate/workforce-is-evolving/
    View Details
    Text Ad
    google
    United States

    Graduate Programs - Northeastern University

    The Workforce is Evolving. Achieve More with a Northeastern Graduate Education. Our Experiential Learning Opportunities Combine Classroom Study w/ Real-World Application. Accepting Enrollments Now. All Levels Welcome. Access to 230,000 Alumni.

    First Seen
    Oct 27, 2021
    Last Seen
    Oct 27, 2021
    https://www.northeastern.edu/graduate/workforce-is-evolving/
    View Details

    Domain Paid Ad Analysis for Northeastern University

    The advertising footprint of Northeastern University northeastern.edu provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 225 active ads across Google Search, Bing Search, Google Display Network, Google Ads platforms in Ecuador, Indonesia, India, Turkey, Singapore others.

    Domain Overview

    Northeastern University has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 94% of ads around 4220 ads. The formats most often used include text, keywords, display, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Apply Now” and “Learn More”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. northeastern.edu is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include northeastern university graduate programs, graduate education, experiential learning, mynortheastern and 930 sat score colleges.

    Competitor Benchmark

    Direct competitors include University of Phoenix, Capella University, Walden University and Southern New Hampshire University. These overlaps show how northeastern.edu positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 225 active ads across 2 formats, northeastern.edu balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • The Workforce is Evolving. Achieve More with a Northeastern Graduate Education. Our Experiential Learning Opportunities Combine Classroom Study w/ Real-World Application. All Levels Welcome. Accepting Enrollments Now. Access to 230,000 Alumni. — first seen in United States on December-20, 2021.
    • The Workforce is Evolving. Achieve More with a Northeastern Graduate Education. Our Experiential Learning Opportunities Combine Classroom Study w/ Real-World Application. Accepting Enrollments Now. All Levels Welcome. Access to 230,000 Alumni. — first seen in United States on October-27, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.