Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for otter.ai.

    Total Ads

    Active

    925

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    5

    Domain Information

    otter.ai

    Otter

    Technology

    Google Search
    Bing Search
    Facebook
    LinkedIn
    Google Ads

    Top Countries

    Canada
    United States
    South Africa
    Curaçao
    Malaysia
    Philippines
    Singapore
    United Kingdom
    Hungary
    Australia

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    84% of ads

    Ad Count18600

    Formats

    Text

    Facebook

    0% of ads

    Ad Count20

    Formats

    Text

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    Platform Performance Summary

    22120

    Total Ads

    5

    Active Platforms

    2

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Try Free

    1 uses
    #2

    Get Started

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    2

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Graph visualization and more insights

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    Recent Campaigns

    Creating captions & subtitles for videos using Otter | Otter.ai

    Started: 7/15/2022

    Otter.ai - Otter Voice Meeting Notes

    Started: 3/24/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    automatic speech to text transcription software

    Keyword
    #2

    notes transcription app

    Keyword
    #3

    free auto subtitle generator

    Keyword
    #4

    best free transcription website

    Keyword
    #5

    transcribing audio to text

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to otter.ai.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Rev

    #2

    Trint

    #3

    Sonix

    #4

    Descript

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    925

    Unique Creatives

    Different designs

    925

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for otter.ai

    Text Ad
    google
    United States

    30-20: Introduction to Mindfulness Meditation: Mindfulness of...

    Upload, pay online and get your transcription in minute. Automated meeting notes with AI, Otter will type out your meeting notes in realtime. Record & Transcribe. Synchronized Audio.

    First Seen
    Jan 19, 2022
    Last Seen
    Jan 19, 2022
    https://otter.ai/s/iJLXjan3T4WyvnfhKKeZ6w
    View Details
    Text Ad
    google
    United States

    Otter.ai

    Otter Generates a 30-Second Summary, Keeping Everyone Informed

    First Seen
    Mar 17, 2025
    Last Seen
    Mar 18, 2025
    www.otter.ai
    View Details

    Domain Paid Ad Analysis for Otter

    The advertising footprint of Otter otter.ai provides a clear picture of how the brand invests in digital promotion. Operating in the Technology category, the brand runs an estimated 925 active ads across Google Search, Bing Search, Facebook, LinkedIn, Google Ads platforms in Canada, United States, South Africa, CuraçAo, Philippines others.

    Domain Overview

    Otter has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 85% of ads around 18600 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Try Free” and “Get Started”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. otter.ai is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include automatic speech to text transcription software, notes transcription app, free auto subtitle generator, best free transcription website and transcribing audio to text.

    Competitor Benchmark

    Direct competitors include Rev, Trint, Sonix and Descript. These overlaps show how otter.ai positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 925 active ads across 1 formats, otter.ai balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Upload, pay online and get your transcription in minute. Automated meeting notes with AI, Otter will type out your meeting notes in realtime. Record & Transcribe. Synchronized Audio. — first seen in United States on January-19, 2022.
    • Otter Generates a 30-Second Summary, Keeping Everyone Informed — first seen in United States on March-17, 2025.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.