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    Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for ouest-france.fr.

    Total Ads

    Active

    776

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    3

    Domain Information

    ouest-france.fr

    Ouest France

    Media

    Google Search
    Google Display Network
    Google Ads

    Top Countries

    france

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    100% of ads

    Ad Count373800

    Formats

    Static Image

    Facebook

    0% of ads

    Ad Count0

    Formats

    No formats

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    Platform Performance Summary

    373800

    Total Ads

    3

    Active Platforms

    1

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Get Offer

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    1

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Affaire du siècle. L’État condamné pour manquements dans la lutte contre le changement climatique

    Started: 3/23/2021

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    1

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    blanchiment

    Keyword
    #2

    cryptomonnaie

    Keyword
    #3

    amende

    Keyword
    #4

    investissement

    Keyword
    #5

    retraite

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to ouest-france.fr.

    Competitors

    Identified

    7

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Le Monde

    #2

    Libération

    #3

    France Info

    #4

    Le Télégramme

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    776

    Unique Creatives

    Different designs

    776

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for ouest-france.fr

    Image Ad
    display
    France

    Angers. Un an de Covid : il prévoit « de la casse » au niveau des boîtes de production | Courrier de l'Ouest

    First Seen
    Apr 21, 2021
    Last Seen
    Apr 21, 2021
    Ad
    https://www.ouest-france.fr/pays-de-la-loire/angers-49000/angers-un-an-de-covid-il-prevoit-de-la-casse-au-niveau-des-boites-de-production-94f9195a-9ec2-11eb-a30e-60ec4e2f4b96
    View Details
    Image Ad
    display
    Canada

    Agriculture. Bassines : le président des irrigants se sent « attaqué par le déversement de haine » | Courrier de l'Ouest

    First Seen
    Mar 25, 2022
    Last Seen
    Mar 25, 2022
    Ad
    https://www.ouest-france.fr/economie/agriculture/agriculture-bassines-le-president-des-irrigants-se-sent-attaque-par-le-deversement-de-haine-e463f360-ac14-11ec-a5c3-7541dcba15ad
    View Details

    Domain Paid Ad Analysis for Ouest France

    The advertising footprint of Ouest France ouest-france.fr provides a clear picture of how the brand invests in digital promotion. Operating in the Media category, the brand runs an estimated 776 active ads across Google Search, Google Display Network, Google Ads platforms in France,

    Domain Overview

    Ouest France has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 100% of ads around 373800 ads. The formats most often used include display, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Get Offer”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. ouest-france.fr is linked to 1 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include blanchiment, cryptomonnaie, amende, investissement and retraite.

    Competitor Benchmark

    Direct competitors include Le Monde, Libération, France Info and Le Télégramme. These overlaps show how ouest-france.fr positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 776 active ads across 1 formats, ouest-france.fr balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • — first seen in France on April-21, 2021.
    • — first seen in Canada on March-25, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.