Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for shein.co.uk.

    Total Ads

    Active

    964

    Est. Spend

    Monthly

    Countries

    Active

    1

    Platforms

    Active

    6

    Domain Information

    shein.co.uk

    SHEIN

    Retail

    Google Search
    Bing Search
    Google Shopping
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    United Kingdom

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    96% of ads

    Ad Count6151720

    Formats

    Static Image
    Text

    Facebook

    3% of ads

    Ad Count184100

    Formats

    Static Image
    Text

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    Platform Performance Summary

    6389820

    Total Ads

    6

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Shop Now

    1 uses
    #2

    Buy Now

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    10

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    SHEIN - Free Shipping For New Users - Summer Sale 80% Off

    Started: 1/15/2023

    Women Clothes Websites- SHEIN - Big Sales & New Arrivals

    Started: 12/13/2022

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    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    Lantern Sleeve Dress

    Keyword
    #2

    Boho Dress

    Keyword
    #3

    Spring/Summer Dress

    Keyword
    #4

    Mint Green Fashion

    Keyword
    #5

    Tie Front Dress

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to shein.co.uk.

    Competitors

    Identified

    9

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Zara

    #2

    H&M

    #3

    Forever 21

    #4

    ASOS

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    964

    Unique Creatives

    Different designs

    964

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for shein.co.uk

    Image Ad
    google-ecom
    United Kingdom

    Lantern Sleeve Tie Front All Over Print Dress, M Spring/Summer Mint Green A Line Boho Long Sleeve Tie Front All Over Print Polyester , Mint Green by

    First Seen
    Jun 7, 2022
    Last Seen
    Jun 7, 2022
    Ad
    https://www.shein.co.uk/Lantern-Sleeve-Tie-Front-All-Over-Print-Dress-p-1847548-cat-1727.html?url_from=ukadplaswdress04201111442M
    View Details
    Image Ad
    google-ecom
    United Kingdom

    3 Pack Rib-knit Belted Women Robe Set, XL Women Robe Sets Polyester Casual Belted Rib-Knit Plain Mint Green, Mint Green by SHEIN , Mint Green by SHEIN

    First Seen
    Feb 27, 2022
    Last Seen
    Apr 17, 2022
    Ad
    https://www.shein.co.uk/3-Pack-Rib-knit-Belted-Robe-Set-p-2292297-cat-2314.html?url_from=ukadplaswlounge03210309924XL
    View Details

    Domain Paid Ad Analysis for SHEIN

    The advertising footprint of SHEIN shein.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Retail category, the brand runs an estimated 964 active ads across Google Search, Bing Search, Google Shopping, Google Display Network, Facebook, Google Ads platforms in United Kingdom,

    Domain Overview

    SHEIN has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 97% of ads around 6151720 ads. The formats most often used include display, text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Shop Now” and “Buy Now”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. shein.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include Lantern Sleeve Dress, Boho Dress, Spring/Summer Dress, Mint Green Fashion and Tie Front Dress.

    Competitor Benchmark

    Direct competitors include Zara, H&M, Forever 21 and ASOS. These overlaps show how shein.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 964 active ads across 2 formats, shein.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • — first seen in United Kingdom on June-7, 2022.
    • — first seen in United Kingdom on February-27, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.