Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for stir.ac.uk.

    Total Ads

    Active

    832

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    4

    Domain Information

    stir.ac.uk

    University of Stirling

    Education

    Google Search
    Google Display Network
    Facebook
    Google Ads

    Top Countries

    USA
    Pakistan
    Bangladesh
    India
    Canada
    Nigeria
    Singapore
    United Kingdom
    Turkey
    United Arab Emirates

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    95% of ads

    Ad Count36040

    Formats

    Text
    Static Image

    Facebook

    5% of ads

    Ad Count1840

    Formats

    Text
    Static Image

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    Platform Performance Summary

    37880

    Total Ads

    4

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Sign Up

    1 uses
    #2

    Learn More

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    2

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    1-Year Education Masters - MSc Education, Scotland UK

    Started: 10/22/2024

    University Of Stirling, UK - MLitt Creative Writing

    Started: 12/5/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    virtual open day

    Keyword
    #2

    university of stirling

    Keyword
    #3

    undergraduate programs

    Keyword
    #4

    chemistry education

    Keyword
    #5

    teaching program

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to stir.ac.uk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    University of Edinburgh

    #2

    University of Glasgow

    #3

    University of Aberdeen

    #4

    University of Strathclyde

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    832

    Unique Creatives

    Different designs

    832

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for stir.ac.uk

    Text Ad
    google
    United Kingdom

    Uni Of Stirling, Scotland - Stirling Uni Open Days 2022

    The Uni Of Stirling Is UK #1 For Campus Environment. Learn About £10K Funding At Open Day. Stirling Is The UK's Safest Student City. Register For An Open Day. Over £10K In Funding. UK's Safest Student City. A UK Top 30 University. UK's Most Affordable City.

    First Seen
    Oct 19, 2022
    Last Seen
    Oct 19, 2022
    https://www.stir.ac.uk/study/visit-us/undergraduate-open-days/
    View Details
    Text Ad
    google
    United States

    Undergraduate Virtual Open Day - Study In UK 2022

    Study In The UK At Stirling, The UK's Safest Student City. Learn More At Virtual Open Day. Study In The UK At The Uni Of Stirling: Top 30 In The UK And 1st For Campus Environment. Virtual Campus Tour. Talk To Current Students. Meet The Teaching Staff.

    First Seen
    Oct 12, 2021
    Last Seen
    Oct 12, 2021
    https://www.stir.ac.uk/study/undergraduate/landing-pages-2021/usa/?utm_source=google&utm_medium=cpc&utm_campaign=tms-ug-openday-usa
    View Details

    Domain Paid Ad Analysis for University of Stirling

    The advertising footprint of University of Stirling stir.ac.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 832 active ads across Google Search, Google Display Network, Facebook, Google Ads platforms in Usa, Pakistan, Bangladesh, India, Nigeria others.

    Domain Overview

    University of Stirling has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 96% of ads around 36040 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Sign Up” and “Learn More”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. stir.ac.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include virtual open day, university of stirling, undergraduate programs, chemistry education and teaching program.

    Competitor Benchmark

    Direct competitors include University of Edinburgh, University of Glasgow, University of Aberdeen and University of Strathclyde. These overlaps show how stir.ac.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 832 active ads across 2 formats, stir.ac.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • The Uni Of Stirling Is UK #1 For Campus Environment. Learn About £10K Funding At Open Day. Stirling Is The UK's Safest Student City. Register For An Open Day. Over £10K In Funding. UK's Safest Student City. A UK Top 30 University. UK's Most Affordable City. — first seen in United Kingdom on October-19, 2022.
    • Study In The UK At Stirling, The UK's Safest Student City. Learn More At Virtual Open Day. Study In The UK At The Uni Of Stirling: Top 30 In The UK And 1st For Campus Environment. Virtual Campus Tour. Talk To Current Students. Meet The Teaching Staff. — first seen in United States on October-12, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.