Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

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    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for tapi.co.uk.

    Total Ads

    Active

    667

    Est. Spend

    Monthly

    Countries

    Active

    3

    Platforms

    Active

    5

    Domain Information

    tapi.co.uk

    Tapi Carpets & Floors

    Home Improvement

    Google Search
    Bing Search
    Google Shopping
    Facebook
    Google Ads

    Top Countries

    United States
    Switzerland
    United Kingdom

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    98% of ads

    Ad Count67940

    Formats

    Static Image
    Text

    Facebook

    1% of ads

    Ad Count460

    Formats

    Static Image
    Text

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    Platform Performance Summary

    69460

    Total Ads

    5

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Shop Now

    1 uses
    #2

    Buy Now

    1 uses

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    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    1

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

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    Recent Campaigns

    Book a Free Appointment Today - We Can Arrange Fitting

    Started: 5/18/2022

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    cream carpet

    Keyword
    #2

    loop pile carpet

    Keyword
    #3

    quality carpets

    Keyword
    #4

    affordable flooring

    Keyword
    #5

    laminate flooring

    Keyword

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    Competitor Benchmark

    Direct competitors and their advertising strategies compared to tapi.co.uk.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    Carpetright

    #2

    B&M Flooring

    #3

    Homebase

    #4

    Dunelm

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    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    667

    Unique Creatives

    Different designs

    667

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for tapi.co.uk

    Image Ad
    google-ecom
    United Kingdom

    Tapi Carpets & Floors - Leo Light Cream Loop Pile Carpet

    First Seen
    Oct 27, 2021
    Last Seen
    Oct 27, 2021
    Ad
    https://www.tapi.co.uk/carpet/leo?storeID=1198
    View Details
    Image Ad
    google-ecom
    United Kingdom

    Top Cord Plus Dark Grey Loop Pile Carpet 100% Polypropylene

    First Seen
    Oct 16, 2022
    Last Seen
    Oct 16, 2022
    Ad
    https://www.tapi.co.uk/carpet/top-cord-plus?storeID=1126
    View Details

    Domain Paid Ad Analysis for Tapi Carpets & Floors

    The advertising footprint of Tapi Carpets & Floors tapi.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Home Improvement category, the brand runs an estimated 667 active ads across Google Search, Bing Search, Google Shopping, Facebook, Google Ads platforms in United States, Switzerland, United Kingdom,

    Domain Overview

    Tapi Carpets & Floors has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 98% of ads around 67940 ads. The formats most often used include display, text, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Shop Now” and “Buy Now”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. tapi.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include cream carpet, loop pile carpet, quality carpets, affordable flooring and laminate flooring.

    Competitor Benchmark

    Direct competitors include Carpetright, B&M Flooring, Homebase and Dunelm. These overlaps show how tapi.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 667 active ads across 2 formats, tapi.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • — first seen in United Kingdom on October-27, 2021.
    • — first seen in United Kingdom on October-16, 2022.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.