Domain Paid Ad Analysis

    Comprehensive ad intelligence insights for any domain

    Analyze Domain:
    Analysis Categories

    Domain Overview

    Comprehensive advertising insights and performance metrics for tesol.org.

    Total Ads

    Active

    761

    Est. Spend

    Monthly

    Countries

    Active

    10

    Platforms

    Active

    3

    Domain Information

    tesol.org

    TESOL

    Education

    Google Search
    Google Display Network
    Google Ads

    Top Countries

    Morocco
    Turkey
    India
    Zimbabwe
    Philippines
    Indonesia
    United States
    Brazil
    Peru
    Argentina

    Platform & Format Summary

    Distribution of advertising activity across different platforms and ad formats.

    Google Ads

    100% of ads

    Ad Count27080

    Formats

    Text
    Static Image

    Facebook

    0% of ads

    Ad Count0

    Formats

    No formats

    Unlock Full Access

    Login to view more platforms and their insights

    Free account • Access all data

    Platform Performance Summary

    27080

    Total Ads

    3

    Active Platforms

    3

    Ad Formats

    Top Call-to-Actions

    Most frequently used call-to-action phrases and their performance trends.

    CTA Performance Rankings

    #1

    Learn More

    1 uses
    #2

    Explore

    1 uses

    Unlock Full Access

    Login to view 3 more competitors and their insights

    Free account • Access all data

    Campaign Timeline

    Track campaign durations and activity patterns across all advertising platforms.

    Total Campaigns

    All time

    7

    Active Now

    Currently running

    Avg Duration

    Per campaign

    Monthly Ad Activity

    Unlock Full Access

    Graph visualization and more insights

    Free account • Access all data

    Recent Campaigns

    ESL Teacher Conference - TESOL ELevate

    Started: 10/6/2022

    TESOL Press - Guidelines For ESL Teachers

    Started: 2/16/2022

    Unlock Full Access

    Login to see more campaigns and their insights

    Free account • Access all data

    Keyword Strategy

    Explore ad copy, PPC, and search keywords that drive campaigns.

    Ad Copy Keywords

    Creative terms

    10

    PPC Keywords

    Paid ads

    10

    Search Keywords

    Organic intent

    10

    Ad Copy Keywords

    #1

    guidelines for esl teachers

    Keyword
    #2

    tesol

    Keyword
    #3

    teaching principles

    Keyword
    #4

    professional development

    Keyword
    #5

    practical applications

    Keyword

    Unlock Full Access

    Login to view more keywords

    Free account • Access all data

    Competitor Benchmark

    Direct competitors and their advertising strategies compared to tesol.org.

    Competitors

    Identified

    10

    Avg Similarity

    To your brand

    Shared Keywords

    Total

    Top Competitors

    #1

    British Council

    #2

    Cambridge University Press

    #3

    TEFL.org

    #4

    International House

    Unlock Full Access

    Login to view 6 more competitors and their insights

    Free account • Access all data

    Performance Summary

    Key performance indicators and advertising metrics across all campaigns.

    Total Ads

    All platforms

    761

    Unique Creatives

    Different designs

    761

    Avg Frequency

    Per creative

    Est. Reach

    Total audience

    Creative Efficiency

    Creative-to-Ad Ratio--:--

    Higher ratios indicate better creative reuse and testing strategies

    Campaign Analysis

    Campaigns grouped by targeting and creative similarity

    Top Performing Ads

    Highest performing advertisements for tesol.org

    Text Ad
    google
    Argentina

    Guidelines For ESL Teachers - 6 Principles for Teaching ELs

    Practical Applications For Your Classroom. Ground Your Teaching In TESOL's 6 Principles. Ground your teaching in TESOL's 6 Principles. Guidelines for all educators. Teacher Essential. Professional Development. Models: Know Your Learners, Adapt Lesson Delivery.

    First Seen
    Apr 16, 2021
    Last Seen
    Apr 16, 2021
    https://www.tesol.org/the-6-principles/the-6-principles-products
    View Details
    Text Ad
    google
    Argentina

    Guidelines For ESL Teachers | 6 Principles for Teaching ELs

    Practical Applications For Your Classroom. Ground Your Teaching In TESOL's 6 Principles. Ground your teaching in TESOL's 6 Principles. Guidelines for all educators. Teacher Essential. Professional Development. Courses: Free Activities, Vignettes & Examples.

    First Seen
    May 30, 2021
    Last Seen
    May 30, 2021
    https://www.tesol.org/the-6-principles/the-6-principles-products
    View Details
    Image Ad
    display
    United Kingdom

    no title

    First Seen
    Dec 28, 2021
    Last Seen
    Dec 28, 2021
    Ad
    https://www.tesol.org/me
    View Details
    Image Ad
    display
    Turkey, United States, Chile

    no title

    First Seen
    Nov 24, 2021
    Last Seen
    Nov 24, 2021
    Ad
    https://www.tesol.org/attend-and-learn/tesol-me
    View Details

    Domain Paid Ad Analysis for TESOL

    The advertising footprint of TESOL tesol.org provides a clear picture of how the brand invests in digital promotion. Operating in the Education category, the brand runs an estimated 761 active ads across Google Search, Google Display Network, Google Ads platforms in Morocco, Turkey, India, Zimbabwe, Indonesia others.

    Domain Overview

    TESOL has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.

    Platforms & Formats

    Most activity is concentrated on Google ads, which accounts for 100% of ads around 27080 ads. The formats most often used include text, display, keywords, pointing to the brand’s preference in how it communicates with audiences.

    Call-to-Actions

    The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Learn More” and “Explore”, both used to drive direct engagement and conversions.

    Keywords Strategy

    Keyword data reveals a strong focus on offers and discounts. tesol.org is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include guidelines for esl teachers, tesol, teaching principles, professional development and practical applications.

    Competitor Benchmark

    Direct competitors include British Council, Cambridge University Press, TEFL.org and International House. These overlaps show how tesol.org positions itself against rivalsand where its keyword strategy aligns or differs.

    Performance Summary

    With 761 active ads across 2 formats, tesol.org balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.

    Top Performing Ads

    Notable ads include :

    • Practical Applications For Your Classroom. Ground Your Teaching In TESOL's 6 Principles. Ground your teaching in TESOL's 6 Principles. Guidelines for all educators. Teacher Essential. Professional Development. Models: Know Your Learners, Adapt Lesson Delivery. — first seen in Argentina on April-16, 2021.
    • Practical Applications For Your Classroom. Ground Your Teaching In TESOL's 6 Principles. Ground your teaching in TESOL's 6 Principles. Guidelines for all educators. Teacher Essential. Professional Development. Courses: Free Activities, Vignettes & Examples. — first seen in Argentina on May-30, 2021.
    • — first seen in United Kingdom on December-28, 2021.
    • — first seen in Turkey on November-24, 2021.

    These examples highlight how offer-driven messaging has been central to the brand’s campaigns.