Domain Paid Ad Analysis
Comprehensive ad intelligence insights for any domain
Analysis Categories
Domain Overview
Comprehensive advertising insights and performance metrics for theouai.co.uk.
Domain Information
theouai.co.uk
OUAI
Beauty
Top Countries
Platform & Format Summary
Distribution of advertising activity across different platforms and ad formats.
Google Ads
94% of ads
Formats
6% of ads
Formats
Platform Performance Summary
3724
Total Ads
4
Active Platforms
3
Ad Formats
Campaign Timeline
Track campaign durations and activity patterns across all advertising platforms.
Total Campaigns
All time
6
Active Now
Currently running
Avg Duration
Per campaign
Monthly Ad Activity
Keyword Strategy
Explore ad copy, PPC, and search keywords that drive campaigns.
Ad Copy Keywords
Creative terms
10
PPC Keywords
Paid ads
10
Search Keywords
Organic intent
10
Competitor Benchmark
Direct competitors and their advertising strategies compared to theouai.co.uk.
Performance Summary
Key performance indicators and advertising metrics across all campaigns.
Total Ads
All platforms
196
Unique Creatives
Different designs
196
Avg Frequency
Per creative
Est. Reach
Total audience
Creative Efficiency
Higher ratios indicate better creative reuse and testing strategies
Campaign Analysis
Campaigns grouped by targeting and creative similarity
Top Performing Ads
Highest performing advertisements for theouai.co.uk
OUAI North Bondi Eau de Parfum - Travel Size (0.34 fl oz)
OUAI Haircare - Texturizing Hair Spray by Travel Size (1.4 oz)
Domain Paid Ad Analysis for OUAI
The advertising footprint of OUAI theouai.co.uk provides a clear picture of how the brand invests in digital promotion. Operating in the Beauty category, the brand runs an estimated 196 active ads across Google Search, Google Shopping, Facebook, Google Ads platforms in Portugal, Netherlands, United Kingdom, United States, Belgium others.
Domain Overview
OUAI has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.
Platforms & Formats
Most activity is concentrated on Google ads, which accounts for 95% of ads around 3515 ads. The formats most often used include display, text, keywords, pointing to the brand’s preference in how it communicates with audiences.
Call-to-Actions
The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Shop Now” and “Buy Now”, both used to drive direct engagement and conversions.
Keywords Strategy
Keyword data reveals a strong focus on offers and discounts. theouai.co.uk is linked to 5 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include ouai, hair care, eau de parfum, wave spray and texturizing hair spray.
Competitor Benchmark
Direct competitors include Moroccanoil, Ouai, Living Proof and Briogeo. These overlaps show how theouai.co.uk positions itself against rivalsand where its keyword strategy aligns or differs.
Performance Summary
With 196 active ads across 2 formats, theouai.co.uk balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.
Top Performing Ads
Notable ads include :
- •— first seen in United Kingdom on December-10, 2021.
- •— first seen in United Kingdom on December-8, 2021.
These examples highlight how offer-driven messaging has been central to the brand’s campaigns.