The number of visits that Reddit has in the year 2022 is estimated to be 1.7 billion and the number of registered users is around 52 million users. There is a common misconception that Reddit is not so popular when compared to other websites but that is far from the truth. With more than 1.5 billion regular visits, Reddit is considered to be one of the most visited websites online. Therefore, one of the best decisions you can make for your business is to promote your product or service on the Reddit site using by knowing Reddit ads strategies.
Is It Worth Publishing Ads On Reddit?
Yes, it is. One of the surveys shows that Reddit was able to generate more clicks than Facebook for the same cost. Reddit drew nearly 1171 clicks out of 454,646 impressions which are considered to be one of the best performance.
Is Reddit Ad Cost-Effective?
Yes, it is. When compared to other social media sites like Facebook, Instagram, and Twitter, Reddit allows you to promote your product for less price. Survey shows that Reddit offers $0.44 CPC (Cost per click) while Instagram at $1.33 CPC, Twitter at $1.20 CPC, and Facebook at $0.76 CPC.
As a result, when compared to other social media platforms, promoting your product on Reddit not only gives you the best results but also costs less.
Reddit Users In Different Countries
The country with the highest number of Reddit users is the USA, with almost 48 million monthly active users, which is about 42–49.3% of the total user base of Reddit. And the second place goes to the United Kingdom with a 7.9-8.2 % total user base, followed by Canada at 5.2-7.8% user base, and India with around 3.57 million users.
Statistics show that in the USA, twenty-two percent of U.S. adults aged 18 to 29 years and 14 percent of U.S. adults aged 30 to 49 years regularly use Reddit.
Top Brands That Use Reddit Ads
Some of the top brands that use Reddit ads are Lenovo, Marriott, Spotify, Nissan, Audi, Ikea, TransAmerica, etc…
In 2014, Spotify was awarded the “Reddit’s community brand of the Year” since their new promotion for a new playlist using Reddit ads successfully attracted more than 450 brands and generated more than 2500 user interactions.
In a single marketing campaign, the well-known hotel chain Marriott was able to generate more than 193,000 clicks and was recognized as “Reddit’s highest user-generated content” for 2014.
Lenovo was able to generate enormous profits by promoting on Reddit, which receives over 27 million monthly visitors from technology enthusiasts all over the world.
How To Use AdSpyder For Creating Successful Ads
If you are concerned about how to compete with big companies in Reddit ads? No problem, the innovative software named “Adspyder” will help you to compete with any companies with ease. Adspyder provides you with all the intelligence about your competitor’s ad strategy in a detailed and easy-to-understand manner. It is very easy to frame a successful ad strategy with all the intelligence provided by Adspyder. This tool is especially helpful for small and medium enterprises. That is the reason why more than 10000+ SMEs are already using Adspyder for their successful journey.
What Is Reddit Karma?
Unlike other social media sites, Reddit tracks the account’s credibility using a karma score. Karma is your account’s score, which is calculated by tracking your number of likes and dislikes as well as comments on your posts. If the karma score is low or negative, it means that the account is most likely hated by the community due to misleading content or spam.
And high karma score means that people most likely love the content and positively interact more with that account. Therefore, the karma score determines the account’s reputation and credibility among the Reddit community.
Hence, gaining more karma scores by providing quality content to the users will help you gain their trust and promote your product.
1. How To Set Up Your First Campaign For Reddit Ads
To get started, sign into Reddit’s campaign management tool. You’ll need:
- A Reddit account
- Ad copy (headline)
- Thumbnail image (140×140 maximum)
- Mobile card view image (1200×628)
Once you’re signed in, go ahead and name your campaign.
Note: The name will show up in your dashboard and not to users.
2. Choose Your Audience
At this point in the game, you should have created marketing personas.
With your target audience in mind, Reddit ads allow you to narrow down your search using several parameters:
- Platforms (desktop and mobile web)
- Mobile devices (Android or iOS)
- Advanced time of day targeting
We suggest using subreddits as it’s one of the best ways to find and connect with a niche community on Reddit. You can use SnoopSnoo or the List of Subreddits directory to find which subreddit will work best with your Reddit ad campaign.
You can even use Reddit’s search bar, which will show you:
- Total number of readers
- Number of people online in real-time
Reddit ads also let you negatively target keywords and subreddits, meaning your ad won’t appear next to the selected keywords or subreddits. This is helpful because it means you can ensure your Reddit ad won’t be associated with sensitive topics or a competitor.
3. Set Your Budget
You can set a daily maximum budget or a total campaign budget. Reddit ads are priced by cost per thousand impressions (CPM), meaning you pay X amount for every 1,000 impressions.
It should be noted that Reddit self-serve advertising works on a second-price auction. The highest bid for a target audience wins, but the price paid is the second-highest bid plus $0.01.
With that in mind, select a bid that reflects the most you’re willing to pay.
4. Choose Your Creative
At this point, you’re ready to create and submit your ad for approval.
Here are the last few steps to create your ad:
- Choose the type of ad— Choose between a link ad or text ad. You also have the option to enable comments for your ad.
- Enter your headline—Keep it to 100 characters, and without excessive use of capitalizations and symbols.
- Upload your images—Upload an image for desktop, mobile site, and mobile devices in card view.
- Name your creative—This won’t be shown to users. This is for you to keep track of your ads.
- Submit for approval—Reddit will take up to 24 hours to review your ad before it goes live.
you’ve created your first Reddit ad.